23 July, 2025
garmin-forerunner-955-sees-major-price-drop-ahead-of-prime-day-2025

As Prime Day 2025 approaches, shoppers are already seeing significant discounts on popular tech products. Among the standout deals is Garmin’s Forerunner 955, a feature-rich fitness watch now available for $349.99, a steep drop from its original price of $599.99. This sale comes just before Amazon’s Prime Day officially kicks off from July 8 to July 11.

Despite being an older model, the Forerunner 955 remains a top choice for fitness enthusiasts due to its advanced functionalities. The watch offers full-color maps, a battery life of up to 15 days, and compatibility with multiple global navigation satellite systems. These features ensure it stays competitive against newer models like the 965 and 265, which come at a higher price point.

Why the Forerunner 955 Stands Out

The Forerunner 955’s appeal lies in its blend of advanced features and affordability. It includes a touchscreen with a reflective, always-on MIP display, and provides a plethora of analytics such as endurance scores and race time predictions. Additionally, the watch offers daily suggested workouts, making it an ideal companion for runners and cyclists.

Garmin has introduced newer models like the 970 and 570, but the 955 remains a favorite among users who value functionality over the latest releases. According to industry analysts, the 955’s price drop is a strategic move by Garmin to clear inventory while still offering consumers a high-value product.

Comparing the Forerunner 955 and 255

The Forerunner 255, priced at $199.99, is another excellent option for those looking for a budget-friendly fitness watch. While it lacks the touchscreen and full-color maps of the 955, it still provides accurate location and distance readings, along with essential smartwatch features like sleep tracking and heart rate monitoring.

For users prioritizing cost over cutting-edge technology, the 255 offers a compelling alternative to newer models. It provides the core functionalities needed for effective training without the premium price tag.

Other Garmin Deals to Consider

In addition to the Forerunner series, Garmin is offering discounts on other popular models. The Epix Pro (gen 2), Sapphire Edition, is now available for $609.99, down from its original price of $1,099.99. This high-end sports watch features an LED flashlight, ECG, and up to 31-day battery life, appealing to serious athletes and outdoor enthusiasts.

Meanwhile, the Vivoactive 5, a casual lifestyle watch, is priced at $190.99. While it may not boast the advanced features of the Epix Pro, it remains a solid choice for users seeking easy-to-use fitness tracking capabilities.

Implications and Market Trends

The aggressive pricing strategy by Garmin reflects broader trends in the wearable technology market, where competition is fierce, and consumers are increasingly price-sensitive. By offering substantial discounts ahead of Prime Day, Garmin aims to capture a larger share of the market and attract new customers who may have been hesitant to invest in their products at full price.

Looking ahead, experts predict that the wearable tech market will continue to grow, driven by advancements in health monitoring and connectivity. Garmin’s ability to balance innovation with affordability will be key to maintaining its position as a leader in this space.

As Prime Day unfolds, consumers can expect more deals and discounts, not only from Amazon but also from competing retailers like Walmart, Best Buy, and Home Depot, which are running their own sales events to capitalize on the shopping frenzy.

For those interested in staying updated on the best Prime Day deals, subscribing to shopping newsletters and following live blogs can provide timely insights and ensure they don’t miss out on significant savings.