FUJIFILM Business Innovation (BI) Australia has announced an exciting expansion to its Revoria Press EC2100S and SC285S series, introducing new specialty colours—white and silver—to its existing palette. This development aims to enhance creative flexibility and open new market opportunities for high-speed, high-resolution digital printing.
The announcement follows the public showcase of the Revoria Press models at drupa in May 2024 and their subsequent launch in Australia last March. The expanded colour options are designed to enable printing on dark, transparent, textured, and specialty media with exceptional vibrancy and metallic effects, promising to elevate branding and promotional materials to new heights.
Enhancing Creative Possibilities
With the rising demand for short print runs and vibrant colour customisation, the introduction of white and silver specialty colours unlocks exciting new creative possibilities for brand owners, businesses, and design agencies. According to Yoshitaka Nakamura, senior general manager of graphic communications and head of Oceania, these premium options are set to elevate designs to a bold, avant-garde level.
“These premium options not only elevate designs to a bold, avant-garde level but also captivate consumer attention like never before – driving greater engagement and accelerating business growth in today’s competitive market.”
The inclusion of white and silver toners significantly broadens the creative potential and commercial appeal of digital print applications. White toner is essential for creating bright, vivid images on dark or transparent substrates, making it ideal for premium marketing collateral. Meanwhile, silver toner introduces a luxurious metallic shimmer that enhances visual impact and perceived value, perfect for high-end business cards, brochures, and promotional items.
Technological Advancements and Market Impact
The Revoria Press EC2100S and SC285S models are equipped with advanced technology, including a specialty toner station that supports five-colour printing in a single pass. This feature expands the creative palette for high-value, short-run, and customised jobs. The models are distinguished by their compact design and high-speed performance, printing up to 100 and 85 pages per minute respectively, with high-resolution output at 2400dpi.
Additionally, the Print Inspection System ensures flawless output by inspecting printed materials in real time to automatically detect defects such as dots, streaks, stains, pinholes, and paper folds. This system also verifies barcode readability and numbering continuity, providing peace of mind that every print meets the highest quality standards.
Implications for the Printing Industry
The introduction of these new specialty colours represents a significant step forward in the digital printing industry. By enabling designers and printers to craft more dynamic, eye-catching designs, FUJIFILM BI Australia is opening new avenues for differentiation in competitive markets. The seamless integration of white and silver toners into the Revoria Press series facilitates efficient workflows, offering versatility, premium quality, and elevated branding capabilities—all while maintaining high productivity.
As the demand for customised and high-impact print materials continues to grow, these advancements position FUJIFILM BI Australia as a leader in the digital printing space, setting new innovative standards for the industry. The move is likely to drive greater engagement and accelerate business growth, offering businesses the tools they need to captivate consumer attention and stand out in a crowded marketplace.
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