EFM has unveiled its latest collection of iPhone 17 cases and screen protectors in Australia, incorporating D3O impact protection technology with a strong focus on sustainability. This new range aims to cater to diverse consumer needs while prioritizing environmental consciousness.
The collection features a variety of cases, each designed to meet specific preferences and requirements. All cases utilize D3O materials, a technology renowned for its use in high-performance sectors such as sports, military, and automotive industries. EFM holds exclusive rights in Australia to incorporate D3O technology into mobile device protection products.
Innovative Materials and Sustainable Design
D3O is celebrated for its impact-absorbing properties, enhancing drop resistance and providing antimicrobial protection for device accessories. EFM’s iPhone 17 range integrates D3O Zero, marketed as the world’s most sustainable impact protection material, composed of 99% recycled content.
“Consumers want confidence that their devices are protected without compromising on style or sustainability,” said Carl Bonham, Chief Executive Officer of Force Technology. “By partnering with D3O, we’re delivering the best of both worlds: world-class impact protection with thoughtfully designed, eco-conscious products tailored for Australian lifestyles.”
The products are available through major retailers such as JB Hi-Fi, Officeworks, Telstra, Optus, and Vodafone, as well as independent stores and online platforms. EFM is supported by Force Technology, part of Stealth Group Holdings, one of Australia’s largest distributors and retailers.
Case Collections for Every Need
The Volta Case Collection
This collection features D3O Bio, a plant-based variant of the impact protection material. The design includes iridescent, semi-transparent elements and anodised aluminium accents, aiming to blend “premium sophistication” with technological protection.
The Ibiza Case & Accessory Collection
Designed for lifestyle needs, this collection includes D3O Zero bumpers and features like a glow-in-the-dark MagSafe ring and an optional glowing wristlet, targeting users engaged in nighttime activities or outdoor events such as festivals and camping.
The Alta Case Collection
For everyday use, the Alta Case Collection offers D3O Bio and a slim kickstand for hands-free device use. EFM claims the case provides 4.8-metre drop protection, combining functional design with style.
The Cayman Protective Case
Notable for its 7.2-metre drop resistance, the Cayman Protective Case includes reinforced corners, scratch resistance, antimicrobial coatings, and recycled materials. It received a Good Design Award in 2023.
The Slim Lite Case for iPhone Air
Designed to be unobtrusive, this case offers D3O impact protection while remaining “ultra-slim and feather-light,” protecting without altering the device’s appearance.
Glass D3O Screen Guard
Completing the range, the Glass D3O Screen Guard boasts six times the shatter resistance of an unprotected screen. It features 9H scratch resistance, blue-light filtering, antimicrobial protection, an anti-fingerprint coating, and 30% recycled glass content.
Design and Distribution
EFM emphasizes that all products are locally designed, focusing on style, usability, and durability tailored for the Australian market. The company also highlights the use of 100% recyclable packaging across its product line.
EFM is “the exclusive brand in Australia licensed to use D3O in mobile device protection products, a unique advantage that ensures its accessories stand apart in quality and performance.”
D3O, a UK-based impact protection specialist, supplies materials utilized by defense organizations, sports teams, and global brands. Its formulations, such as D3O Bio and D3O Zero, are engineered to absorb and dissipate energy upon impact, enhancing devices’ drop and scratch resistance.
The partnership between EFM and D3O aligns with a growing trend in the accessory market towards products that merge sustainability with high-performance standards. EFM’s integration of D3O Zero signifies “a sustainability milestone,” positioning the company as “the first Australian brand to integrate D3O Zero – the world’s most sustainable impact protection material made from 99% recycled content – into its product portfolio.”
The products are now available through a comprehensive network of retailers nationwide and online, offering consumers a blend of protection, style, and sustainability.
