Among the myriad stories surrounding Darren Crocker’s illustrious career in Australian rules football, one stands out within North Melbourne’s AFLW program. It exemplifies why Crocker and his team are the envy of the competition. In June 2020, when Crocker learned he would lead North Melbourne’s AFLW side, he responded emotionally, “I never thought I’d coach at the highest level again.” This moment validated North Melbourne’s decision to replace inaugural coach Scott Gowans with Crocker, a move that has since transformed the team into an unstoppable force.
Despite the AFLW being a relatively young competition at the time, Crocker insisted on treating it as the pinnacle of the sport. “There has not been a moment where he’s thought AFLW is not the highest level,” said Erin Lorenzini, North Melbourne’s general manager of women’s football. Under Crocker’s leadership, the Kangaroos have not only aimed for greatness but have also set a new standard in women’s football, poised to make history with a 29-game unbeaten streak and back-to-back championships.
The Crocker Effect: Transforming North Melbourne
Crocker’s appointment marked the beginning of a significant transformation at North Melbourne. Recognizing the need for improvement, the club sought a coach who embodied its values and could elevate its AFLW program. Crocker’s extensive experience as a premiership player and coach made him the ideal candidate to align the women’s side with the broader club vision.
His approach to coaching is both meticulous and personable. “First and foremost, fundamentally, he is an amazing football coach,” Lorenzini noted. Crocker’s ability to teach intricate details while building strong rapport with players sets him apart. This dual focus on coaching and relationship-building has been instrumental in North Melbourne’s rise.
“What he’s unbelievable at is the execution of our big picture planning,” said Rhys Harwood, North Melbourne’s assistant coach. “His attention to detail and ability to guide players through development is exceptional.”
A Culture of Empowerment and Growth
Crocker’s leadership style has fostered a culture of empowerment and growth within the club. His commitment to player development is evident in his willingness to spend time with each athlete, offering personalized guidance and support. This dedication has not only strengthened the team but also created opportunities for others to thrive.
Emma Kearney, the club’s premiership captain, affectionately describes Crocker as a “daggy dad,” highlighting his ability to connect with players on a personal level. His genuine care for their well-being and development has earned him their respect and trust.
Central to North Melbourne’s success has been Crocker’s strategic vision, supported by Harwood’s role in list management and recruiting. The club’s focus on acquiring aerobic runners and refining its high-performance plan has positioned it ahead of the competition. These strategic decisions have been pivotal in North Melbourne’s dominance.
Building a Legacy: The Future of North Melbourne’s AFLW Program
As North Melbourne continues its ascent, the club’s success has attracted attention from rival teams. Harwood, along with other talented assistants, is now seen as a potential head coach elsewhere. This speaks to the strength of North Melbourne’s program and its ability to develop future leaders in the sport.
While the club faces challenges in maintaining its competitive edge, Crocker’s focus remains on continuous improvement. “It’s not my job to worry about the other clubs,” Lorenzini stated. “It’s my job to keep getting us better.”
“You will just never meet a person that doesn’t like Darren Crocker,” Lorenzini added. “He is just such a great guy, to his core.”
As North Melbourne prepares for another Grand Final, the team’s journey under Crocker’s leadership serves as a testament to the power of vision, dedication, and a commitment to excellence. The Kangaroos’ success is not just a reflection of their on-field performance but also of the strong foundation and culture that Crocker has built.
Looking ahead, North Melbourne’s AFLW program is poised to continue its dominance, driven by a relentless pursuit of greatness and a coach who inspires those around him to reach new heights. The future is bright for the Kangaroos, and the legacy of Darren Crocker will undoubtedly shape the next chapter of their storied history.
