Cricket Australia (CA) has reported a financial loss of $11.3 million for the 2024/25 fiscal year, a figure that has sparked criticism from Cricket Victoria chair Ross Hepburn. Despite the setback, CA remains optimistic about the future, citing the potential for record-breaking viewership and revenues in the upcoming cricket season.
The announcement of the financial loss was made during CA’s annual general meeting on Thursday, just days after the organization revealed plans to cut operational and financial support for indoor cricket. CA’s chief executive, Todd Greenberg, responded to Hepburn’s criticism by acknowledging the challenges faced by Australian cricket but expressed confidence in the forthcoming season.
“In saying that we’re looking down the barrel of what I think will be the biggest summer in Australian cricket history by way of viewership, crowds, revenues,” Greenberg stated. “So [I’m] very optimistic [that] when I stand in front of you in 12 months’ time, there’ll be a significant injection of cash into the game.”
Financial Context and Historical Comparisons
The reported loss is notably less severe than the previous year’s deficit, which exceeded $30 million. The financial figures are particularly striking given the successful five-Test series against India, which drew large crowds and significant television audiences. Australia emerged victorious in the series, winning 3-1.
However, the absence of white-ball games during India’s visit last summer contributed to the financial shortfall. CA chair Mike Baird explained that the scheduling of these matches in the current financial year rather than the previous one affected the financial outcome.
“In a normal scheduling you’d have the white-ball cricket as part of that [Test] tour, but that’s being played in this financial year,” Baird noted. “If they were in the same financial year, you would have seen a different position.”
Optimism for the Future
Despite the current financial challenges, CA is projecting a significant financial turnaround in the coming year. Baird emphasized the expected increase in attendance, viewership, and sponsorship, predicting an unprecedented year for Australian cricket.
“Hang on to your hats because next year we are going to have a record year in cricket,” Baird declared. “You’re going to see the most attendance, the most viewership, the most sponsorship. It is undoubtedly going to be the biggest year that cricket has ever seen.”
Potential Changes in the Big Bash League
In addition to the optimistic outlook for the upcoming season, CA is considering significant changes to the Big Bash League (BBL). Discussions are underway regarding the potential involvement of private investors, including owners from the Indian Premier League, which could transform the league.
“It’s the biggest decision in generations,” Baird said regarding the potential changes to the BBL. “We have to get that right. We’re only interested if it’s great for fans, it’s great for players, and ultimately, unless it is, we’re not interested. So we have to consider it, and we are considering it.”
The move to potentially involve private investors in the BBL reflects broader trends in global sports, where private capital is increasingly influencing the landscape. The decision will be crucial for the future direction of the league and its role within Australian cricket.
As CA navigates these financial and strategic challenges, the organization remains focused on delivering a successful and profitable cricket season. The coming months will be critical in determining the long-term trajectory of Australian cricket, both on and off the field.
