13 October, 2025
cricket-australia-and-big-ant-studios-team-up-for-cricket-26-launch

Cricket Australia (CA) has announced the release of Cricket 26, developed by Big Ant Studios and published by Nacon, scheduled to launch on November 20, 2025. This release comes just one day before the first Test of the NRMA Insurance Ashes Series kicks off in Perth, marking a strategic move to capitalize on the excitement surrounding one of cricket’s most celebrated events.

The launch of Cricket 26 continues CA’s enduring partnership with Big Ant Studios, highlighting the increasing convergence between professional sports organizations and interactive entertainment as a means of engaging audiences. This collaboration seeks to expand cricket’s digital presence and enhance fan interaction, particularly ahead of the Ashes, which is one of the sport’s most lucrative broadcast spectacles.

Expanding Digital Engagement

Cricket Australia CEO, Todd Greenberg, emphasized the significance of the game’s release as a new channel for connecting with fans during a major series. “The Ashes is the pinnacle of cricketing rivalry and captures the imagination of fans everywhere,” Greenberg stated. “Cricket 26 brilliantly recreates that contest, allowing players to experience the intensity, drama, and history of the Ashes. We are delighted to once again partner with Big Ant Studios to help bring this iconic sporting battle to life.”

Meanwhile, Ross Symons, CEO of Big Ant Studios, shared insights into the collaborative effort with both CA and the England and Wales Cricket Board (ECB) to enhance the gameplay experience. “Cricket’s biggest rivalry is back, bigger than ever, with an expanded Ashes Mode,” Symons remarked. “We’ve worked tirelessly with Cricket Australia and the ECB to ensure fans can relive one of sport’s greatest contests in the most authentic and dramatic way possible.”

Innovative Features and International Reach

Positioned as the “most authentic cricket experience” to date, Cricket 26 introduces a new Management Career Mode, allowing players to oversee squad operations, finances, and long-term strategy. This feature is expected to attract not only cricket enthusiasts but also gamers interested in strategic gameplay.

The game also enhances international representation, featuring licensed teams and leagues such as the Caribbean Premier League, Cricket Ireland, the West Indies, Pakistan, and Indian T20 franchises. The inclusion of these markets is a strategic move by Cricket Australia to extend its reach into key territories where cricket gaming continues to drive youth engagement and brand exposure.

The Broader Impact on Cricket and Gaming

This development follows a broader trend in sports where digital platforms are increasingly used to engage younger audiences and create new revenue streams. The partnership between CA and Big Ant Studios exemplifies how sports organizations are leveraging technology to maintain relevance in a rapidly evolving entertainment landscape.

According to industry experts, the integration of advanced gaming features and authentic representation of international teams could significantly boost the game’s appeal. “By offering a comprehensive cricketing experience, Cricket 26 not only caters to existing fans but also has the potential to attract new audiences,” noted gaming analyst Sarah Thompson. “This is crucial for the sport’s growth, particularly in regions where cricket is gaining popularity.”

Looking Ahead

The release of Cricket 26 is poised to set a new benchmark in sports gaming, offering fans an immersive experience that aligns with the excitement of the Ashes series. As the gaming industry continues to evolve, such collaborations between sports bodies and game developers are likely to become more prevalent, providing innovative ways to engage audiences worldwide.

With the Ashes series just around the corner, the anticipation for both the live matches and the virtual experience provided by Cricket 26 is palpable. As fans prepare to witness one of cricket’s greatest rivalries, the game offers an opportunity to experience the thrill of the Ashes from a new perspective.