In a dazzling display of horological opulence, Canadian rapper Drake took the stage in Toronto this week, sporting not one but two gold Rolex watches on a single wrist. This bold fashion statement featured a Rolex Sky-Dweller and a Daytona, both stacked on his right wrist, a move that has become a hallmark of the artist’s extravagant style. Drake, known for his penchant for luxury timepieces, has previously been seen wearing two Jacob & Co. watches simultaneously, further cementing his reputation as a trendsetter in the world of celebrity watch fashion.
Drake’s audacious watch display overshadowed other notable celebrity appearances this week, including Tramell Tillman’s choice of an Urban Jürgensen UJ-2 at the TIME100 Next Gala. Meanwhile, Russell Crowe was seen flaunting a rare Rolex Daytona “Le Mans” at the premiere of his film Nuremberg in Los Angeles. The Daytona, a yellow-gold version of the white-gold model released in 2023, is an off-catalog piece that has become highly sought after due to its limited production run.
Drake’s Double Rolex Dazzle
Drake’s decision to wear two Rolex watches at once is a testament to his love for luxury and his flair for the dramatic. The Sky-Dweller, released in 2023, features a 42 mm yellow-gold case and a striking black dial, retailing for $55,000. The Daytona, a gem-encrusted model released in 2024, boasts an 18-karat yellow-gold case with diamond markers and a diamond-set bezel, priced at $128,850. Together, these timepieces represent over $180,000 worth of Rolex craftsmanship.
This isn’t the first time Drake has made headlines with his watch choices. Last year, he wore two iced-out Jacob & Co. watches simultaneously, showcasing his affinity for stacking luxury timepieces. Such bold moves have made Drake a key figure in the celebrity watch scene, influencing trends and setting new standards for opulence.
Celebrity Watch Highlights
Russell Crowe’s Rare Daytona
At the Nuremberg premiere, Russell Crowe’s choice of the Rolex Daytona “Le Mans” drew significant attention. This model, a yellow-gold variant of the white-gold piece released to commemorate the 100th anniversary of the 24 Hours of Le Mans race, was produced for only 10 months, making it exceptionally rare. The yellow-gold version, not listed on the Rolex website, can fetch over $250,000 on the secondary market, underscoring its exclusivity.
Fat Joe’s Unique “Giraffe” Daytona
Fat Joe made a statement at ComplexCon with his Rolex Daytona “Giraffe,” an off-catalog chronograph featuring a diamond inlay on the brown dial that resembles giraffe markings. The bezel, set with 36 trapeze-cut diamonds, adds to the watch’s allure. The Everose gold case and brown Oysterflex bracelet complete the design, making it a standout piece valued at $350,000.
Liam Hemsworth’s Cartier Santos-Dumont
Liam Hemsworth joined the ranks of celebrities embracing smaller Cartier models, appearing on The Tonight Show Starring Jimmy Fallon with a 34 mm Cartier Santos-Dumont. Despite being labeled “extra large” in Cartier’s lineup, this model is relatively svelte compared to the 40 mm Rolex Daytona Hemsworth wore last year. The Santos-Dumont’s yellow-gold case, silver sunray dial, and blue alligator leather strap offer a classic, understated elegance.
The Impact of Celebrity Watch Choices
Celebrity watch choices continue to influence fashion trends and drive demand for luxury timepieces. Drake’s double Rolex stunt, along with the rare and unique watches worn by Russell Crowe and Fat Joe, highlight the ongoing fascination with high-end horology. These watches not only serve as status symbols but also as investments, with rare models appreciating significantly in value over time.
As celebrities continue to showcase their horological preferences, the watch industry remains a dynamic and evolving market. Collectors and enthusiasts eagerly anticipate the next big celebrity watch moment, knowing that these high-profile endorsements can have a profound impact on the desirability and value of specific models.
In the world of luxury watches, where tradition meets innovation, the choices made by figures like Drake, Russell Crowe, and Fat Joe not only reflect personal style but also shape the future of watchmaking. As these celebrities continue to push the boundaries of fashion and luxury, the watch industry stands poised to adapt and thrive.
