Campagnolo has unveiled its latest innovation in the world of high-end cycling components: the Super Record 13 “Ultra” groupset. Launched today, this new addition to their premium lineup is being hailed as the brand’s “most advanced” groupset to date. By integrating cutting-edge materials such as carbon, titanium, and ceramic, Campagnolo aims to elevate both the performance and aesthetic appeal of its flagship Super Record 13.
The Super Record 13 “Ultra” groupset is designed to be more luxurious and expensive, while also offering a weight reduction of 81 grams. This development follows Campagnolo’s commitment to the ‘sports luxury’ market, as articulated by Davide Campagnolo, grandson of the company’s founder, Tullio Campagnolo.
Enhanced Features and Materials
The new groupset features a carbon fibre chainring available in 50T and 52T options, weighing 78g and 102g respectively. This represents a weight saving of 34g and 28g compared to previous models. The chainring is crafted with 7075 aluminium teeth and undergoes a special heat treatment to enhance longevity. The design details are directly molded, offering a distinctive aesthetic.
Additionally, the groupset includes a titanium cassette with sprocket sets machined from larger titanium blocks. Cyclists can choose between 10-33T or 11-36T options, resulting in a weight reduction of 30g and 44g, respectively. The cassette’s design is marked by laser-etched graphics and a unique color combination, reinforcing Campagnolo’s signature style.
The bottom bracket has also been upgraded to include ceramic bearings, though not from the ‘CULT’ range commonly found in Campagnolo’s high-end wheels. Instead, the new design features Silicone Nitride ball bearings, selected according to international aerospace standards, and a redesigned bearing cage to minimize friction and noise. A double seal enhances longevity, though specific efficiency or longevity metrics are not provided. The bottom bracket contributes a modest weight saving of three grams.
Luxury Meets Performance: The Market Impact
The announcement comes as Campagnolo continues to target the niche ‘sports luxury’ segment. The total cost for the Super Record 13 “Ultra” groupset is €1,114.00, equating to almost €14 per gram saved. While basic physics suggests that an 81-gram reduction could marginally improve bike speed, the real allure of this groupset lies in its luxurious appeal rather than its performance enhancements alone.
“On the road, an improvement of this level will not go unnoticed and will certainly be felt immediately thanks to the possibility of saving up to 81g…,” Campagnolo’s press release asserts.
However, the motivations for purchasing such a high-end product likely extend beyond mere performance gains. Buyers may be drawn to the prestige and exclusivity associated with owning a top-tier Campagnolo product. This sentiment echoes the broader trend in luxury markets, where consumers often seek products that symbolize achievement and status.
Historical Context and Future Prospects
Campagnolo’s dedication to innovation and luxury is deeply rooted in its history. Founded in 1933, the company has consistently pushed the boundaries of cycling technology. The Super Record 13 “Ultra” groupset is a testament to this legacy, combining state-of-the-art materials with a commitment to craftsmanship.
Looking ahead, Campagnolo’s focus on the ‘sports luxury’ market suggests a continued emphasis on high-end, exclusive products. While the Super Record 13 “Ultra” may not be an ‘exclusive’ run, its price point effectively limits its accessibility, maintaining an air of exclusivity.
For those interested in specific components, Campagnolo offers the option to purchase the new chainring, cassette, or bottom bracket individually. This flexibility allows cyclists to customize their equipment according to their preferences and budget.
In conclusion, the Super Record 13 “Ultra” groupset represents a bold statement in the world of cycling luxury. While its practical benefits may be subtle, the groupset’s true value lies in its ability to connect enthusiasts with Campagnolo’s storied history and the prestige of owning a piece of cycling excellence.
