In a bold move to reshape California’s media landscape, the California Post launched its inaugural edition on January 27, 2026. This new venture introduces a brash, cheeky, and conservative-friendly tabloid format to the Golden State, echoing the style of its New York counterpart. The Los Angeles-based publication aims to be “digital first,” featuring a robust online presence with social media, video, and audio content, while also offering a daily print edition for $US3.75 ($5.40).
The California Post’s print edition promises to capture the attention of readers with its signature splashy front-page headlines, reminiscent of the New York Post’s iconic 1983 headline: “Headless Body in Topless Bar.” Editor-in-chief Nick Papps emphasized the importance of this feature, stating, “The most iconic thing about the New York Post, and now the California Post, is that front page. It has a unique wit, and is our calling card, if you like.”
Hollywood and Beyond: A New Focus
The launch edition takes aim at Hollywood, featuring a full-page headline: “Oscar Wild – Shocking truth behind director Safdie brothers’ mystery split.” Papps has assured that the publication will cover issues crucial to “everyday, hardworking” Californians, such as homelessness, affordability, technology, and “law and order.”
Additionally, the notorious gossip column, Page Six, will receive a Hollywood makeover, providing snarky insights into celebrity culture and red carpet events. Sports enthusiasts can look forward to comprehensive coverage of California’s major league teams, as well as upcoming events like the World Cup and Olympic Games in Los Angeles.
Expanding Rupert Murdoch’s Media Empire
The California Post adds another title to Rupert Murdoch’s expansive media empire, drawing from the New York Post’s national coverage known for its relentless and often sensational reporting. Robert Thomson, chief executive of News Corp., highlighted the publication’s potential impact, stating, “There is no doubt that the Post will play a crucial role in engaging and enlightening readers, who are starved of serious reporting and puckish wit.”
However, the California Post’s arrival raises questions about its journalistic approach. Gabriel Kahn, a professor at USC’s Annenberg School for Communication and Journalism, noted, “There’s a crass cleverness in the way that tabloids present news that actually works well on social media. It could be entertaining.”
“Our statewide press is boring as bathwater,” Kahn remarked, predicting that the publication will target Democratic Governor Gavin Newsom, a frequent subject of Republican scrutiny.
Challenges in a Changing Media Landscape
The launch of the California Post occurs amidst a volatile period for the news industry, particularly for print media. According to Northwestern University’s Medill School of Journalism, over 3,200 newspapers have closed nationwide since 2005. The digital age has transformed news consumption habits, challenging traditional advertising models and prompting many outlets to reduce their print presence.
Despite these challenges, California, with its nearly 40 million residents, remains home to numerous newspapers. Yet, Los Angeles has lacked a dedicated tabloid focused on regional issues, while established outlets like the Los Angeles Times have faced significant layoffs.
Ted Johnson, a media and politics editor for Deadline, commented on the peculiar timing of the Post’s print edition launch, stating, “The launch of a paper edition of the Post ‘defies logic’ as news outlets in major metro areas are rapidly shrinking their print footprint.” Nonetheless, he acknowledged Rupert Murdoch’s enduring passion for print media.
As the California Post embarks on its journey, it seeks to carve out a niche in a crowded and competitive media environment. Whether the publication can successfully blend its New York roots with California’s unique cultural landscape remains to be seen.
