Believe, Belong, Become — Brisbane 2032 has been unveiled as the official vision for the 2032 Olympic and Paralympic Games. This vision was shaped by input from more than six thousand Australians who shared their aspirations for the world’s most prestigious sporting event. The announcement was made at a launch event in Brisbane on Wednesday, with participation from over a dozen councils across Queensland.
The vision statement, approved by the International Olympic Committee, is designed to serve as a guiding principle reflecting the ethos of the Games. Brisbane 2032 President Andrew Liveris emphasized the significance of the vision, noting that nearly half of Queensland’s population contributed to defining the values that will underpin the Games.
“The engagement was the largest consultation process Brisbane 2032 has undertaken to date, with the outcome delivering a memorable statement and series of commitments behind it,” Liveris said. “Visions are a north star. They speak to direction, they speak to aspiration, they speak to inspiration. They’re meant to excite and ignite all the things we will stand for as we move forward in designing our Games.”
Community-Driven Vision
The announcement comes as Brisbane gears up to host the Games, marking a significant milestone in the city’s journey towards 2032. The vision statement is not just a slogan but a reflection of the community’s hopes and dreams. Australian Olympic Committee President Ian Chesterman AM expressed confidence that the vision would resonate with athletes, emphasizing the importance of belief in their journey to compete on the world stage.
“Every athlete must believe they are ready to take on the best in the world,” Chesterman stated.
Paralympian Madison de Rozario also welcomed the vision, highlighting its potential impact on the para-athlete community. She noted the emphasis on the word ‘Belong’ as central to the vision, underscoring the Games’ commitment to inclusivity.
“To be a part of this vision statement, and to see it roll out and to see ‘Belong’ being the central word … I think is so exciting,” de Rozario said. “Upon seeing the way we’re creating a structure and environment that creates such an ease of true, authentic inclusivity isn’t something that I’ve seen happen before on an event of this scale.”
Inclusive and Sustainable Games
Paralympics Australia President Grant Mizens praised the extensive consultation process, which ensured diverse voices were heard, including those of Paralympians. This inclusivity has shaped a vision that is both ambitious and globally relevant.
“Their experiences and ambitions, including those of Paralympians, have shaped something that feels honest, ambitious and globally relevant,” Mizens remarked.
Meanwhile, Brisbane 2032 CEO Cindy Hook outlined the Games’ focus on six key commitments: sustainability, inclusion, and economic impact. These commitments are designed to ensure that the Games leave a lasting positive legacy for Brisbane and beyond.
“I hope everybody can see themselves in those commitments, and help us bring this vision statement to life,” Hook said.
Historical Context and Future Implications
This development follows a growing trend in the Olympic movement towards greater community involvement and sustainability. Historically, Olympic Games have often faced criticism for their environmental impact and economic cost. However, Brisbane 2032 aims to set a new standard by prioritizing eco-friendly practices and inclusive participation.
The move represents a broader shift within the Olympic community, reflecting changes in societal values and expectations. As cities around the world vie for the opportunity to host future Games, Brisbane’s approach could serve as a model for balancing tradition with modern demands.
Looking ahead, the success of the Brisbane 2032 vision will depend on its implementation. As the city prepares for this monumental event, the focus will be on translating the vision into tangible actions that benefit athletes, residents, and the global community alike.
With the Games still nearly a decade away, there is ample time for Brisbane to refine its plans and ensure that the 2032 Olympics and Paralympics are remembered not just for their athletic achievements, but for their commitment to a more inclusive and sustainable future.
