As the clock strikes midnight on December 25, the much-anticipated Boxing Day sales begin, marking one of the most significant shopping events of the year. Despite economic uncertainties, Australians are expected to spend a record $1.6 billion in post-Christmas sales this year, according to the Australian Retailers Association.
Boxing Day, a tradition with roots in the Middle Ages, has evolved into a shopping extravaganza. Originally, it was a day when servants received gifts and a day off after Christmas. The name ‘Boxing Day’ first appeared in Victorian England, and it became a public holiday in Australia in 1871. The modern-day shopping frenzy can be traced back to a 1954 Myer advertisement during the post-war economic boom, as noted by Robert Crawford, a professor of advertising at RMIT.
Fashion and Accessories
For fashion enthusiasts, this year’s Boxing Day sales offer a plethora of options. Shoppers can enjoy up to 60% off at The Iconic, while Oroton outlet offers 40% off select items. Australian label Leo Lin provides an additional 20% off sale items, and Rollie Nation has 30% off select styles until January 4.
Noteworthy Fashion Deals
- Ugg Express: 20% off for a limited time.
- Lee Mathews: Up to 50% off for a limited time.
- Myer: 60% off men’s and women’s fashion until January 1.
- Anthea Crawford: Extra 30% off already reduced styles for a limited time.
Health and Beauty
If the holiday season left you wanting more in the beauty department, these sales are not to be missed. Sephora Australia is offering up to 50% off until January 18, and GHD has discounts of up to 30% on hair tools. Adore Beauty also joins the fray with up to 30% off select items.
Top Beauty Bargains
- Clemence Organics: Up to 50% off until January 1.
- Lovekins: 30% off sitewide until December 26.
- MOR: 25% off sitewide and gift sets until January 8.
Home and Technology
For those looking to refresh their homes or upgrade tech gadgets, the Boxing Day sales offer significant savings. Tineco provides up to $500 off floor and carpet cleaners, while Kip and Co offer up to 50% off until December 29. Ninja and Our Place also present enticing discounts on select products.
Home and Tech Highlights
- Miss Amara: Up to 50% off all rugs and free shipping until January 11.
- Pillow Talk: Up to 60% off.
- Roborock: Up to $1500 off until January 8.
Travel Deals
For those planning to travel in 2026, Boxing Day presents an opportunity to secure great deals. Strand offers up to 40% off, Red Balloon provides up to 20% off experiences until December 26, and Samsonite has discounts of 30% on purchases over $149.
Travel Discounts to Explore
- Antler: Up to 50% off select styles until January 14.
- G Adventures: Up to 25% off.
- American Tourister: Up to 50% off.
As consumers navigate these sales, experts advise strategic planning to maximize savings. The Australian Retailers Association suggests setting a budget and prioritizing needs over wants. With a record-breaking spending forecast, Boxing Day 2025 promises to be a shopping event to remember.
Looking ahead, the retail landscape continues to evolve, with online shopping playing a significant role. As technology advances, future Boxing Day sales may see even more innovative shopping experiences, blending virtual and physical retail spaces.
