A Silver Records Lining: Sky Cell presentations a staggering £174M worth of info has been saved due to lockdown residing


  • Ensuing from more time spent at home, Sky Cell clients be pleased saved a collective 55 million GBs of info that will be pleased in most cases been misplaced with one other supplier
  • The whopping amount of info is the equivalent of streaming 220 million hours of TV or listening to spherical 1.3 billion hours of music on Spotify
  • On moderate, Sky Cell clients be pleased saved 43GBs of info, amounting to £136 of savings per particular person
  • Scotland is home to the savviest of info savers adopted by Sky Cell clients from London

Sky Cell, voted Uswitch Easiest Pay Month-to-month and Easiest Fee Pay Month-to-month community, has published an unexpected upside to virtually a year spent principally at home, with 55 million GBs of info being saved since April 2020 – the equivalent to streaming 220 million hours of TV or listening to spherical 1.3 billion hours of music on Spotify.

Thanks to Roll, Sky Cell has helped clients set a collective £174 million pounds worth of info – info that can in most cases be pleased been misplaced with one other supplier.

With Sky Cell’s Roll, any unused info is automatically rolled over real into a buyer’s Sky Piggybank every month and saved for as much as just a few years. Spare info might possibly maybe maybe also very properly be shared with as much as seven SIMs on the fable or might possibly maybe maybe also very properly be exchanged for rewards, be pleased gear or cash off a brand new phone.

With the trendy Sky Cell buyer having saved 43GBs of info all the intention through the UK in some unspecified time in the future of lockdown, the equivalent of £136, Sky Cell clients be pleased been ready to reap the advantages of saving their unused info. As an instance, for the reason that main nationwide lockdown, Sky Cell clients be pleased shared 11.5 million GBs of info all the intention through accounts and redeemed approximately 240,000 rewards, with Sky Store vouchers proving to be the most neatly-liked product.

The easing of lockdown restrictions coming upright in time for summer noticed well-known changes within the model folk used their info. Sky Cell, who factual reached the spectacular milestone of two million clients, published August 2020 to be the most neatly-liked month for sharing rolled over info and exchanging unused info for rewards.

Searching all the intention through the UK, Scotland proved home to the savviest info savers with 7.7 million GBs of info being rolled, amounting to a £24 million saving in that plan on my own. London Sky Cell clients weren’t a long way within the aid of, with folk collectively saving 4 million GBs of info, equating to a saving worth £13 million.

Ashifa Sachedina, extinct 40 from Rotherhithe, London has managed to set 182 GBs of info for the reason that main nationwide lockdown. Ashifa commented: “Sooner than lockdown, I used barely just a few my info to movement reveals on the treadmill at the health membership and to remove designate to music on the high-tail. I moreover in most cases used info on my iPad when I modified into hotdesking for work. Though I knew that lockdown had stopped me doing those issues, I modified into unnerved to envision out how necessary info I had basically managed to set! It’s crazy to focal point on, had I no longer been with Sky Cell, it can possibly maybe possibly be pleased all gone to ruin. I’ll without a doubt be striking it towards my subsequent phone upgrade, I’ve received my stare on the brand new iPhone!” 

Paul Sweeney, Managing Director of Sky Cell, talked about: ‘’Since final April, we’ve viewed a 50% elevate in our clients saving and sharing info all the intention through the Sky Cell community. With barely just a few us saving more info than ever earlier than, it’s most critical to us that you don’t lose your unused info however as an alternative be pleased the flexibleness to roll it over to exercise at a later date, share with others or redeem towards rewards.’’

Notes to editors: 

Sky Cell advantages at a see:

Winner of each Easiest Pay Month-to-month community and Easiest Fee Pay Month-to-month community by Uswitch.

  • Roll – Every month your spare info rolls into your Sky Piggybank prepared so that you can exercise later or to share alongside with your family
  • Piggybank – Portion spare info in your Sky Piggybank with as much as seven SIMs on your fable or alternate it for rewards
  • See – Limitless streaming of Sky apps so that you would salvage pleasure from live sports actions, the most straightforward reveals and kids’ favourites without the exercise of your info
  • Mix – Alternate info plans at any time whilst you be pleased
  • Swap – Support to a sparkling new phone anytime you be pleased and set cash within the occasion you swap your broken-down one
  • Text to Swap – Merely text PAC to 65075 to salvage your switching code. We’ll remove care of the leisure

For more small print on Sky Cell visit sky.com/mobile.

For additional info, please contact the Red Sky Cell crew by job of skymobileteam@redconsultancy.com or the Sky Cell crew straight by job of: gemma.ratton@sky.uk / jillian.reilly@sky.uk

About Sky

Sky is Europe’s leading media and leisure company and is proud to be phase of the Comcast group. All the intention through six countries, we connect our 24 million clients to the most straightforward leisure, sports actions, info, arts and to our possess award-worthwhile fashioned reveal material.

Our technology, including the market leading Sky Q, connects folk to all the pieces they esteem – TV, music, video games, on-line video, fitness and tutorial reveal material, all in a single reveal, easy. Our streaming provider, NOW TV, brings viewers the whole enjoyment of Sky with the flexibleness of a contract-free provider.

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We imagine that we on the whole is a force for upright within the communities whereby we unbiased. We’re dedicated to being Europe’s first procure zero carbon leisure company by 2030. We remove pride in our capacity to diversity and inclusion: we’ve been recognised by The Instances and Stonewall for our dedication to diversity and we’ve keep in reveal a brand new programme to make investments £30million all the intention through our markets over the next three years to tackle racial injustice.

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