In a significant ratings victory, Big Brother has propelled Network 10 to its highest weekly audience share of the year. The reality TV show drew an impressive 1.11 million viewers for its season launch at Dreamworld last Sunday, contributing to the network’s 15.8% weekly share, up from 12.9% the previous week.
This surge in viewership marks a notable achievement for Network 10, which has struggled to compete against industry giants Seven and Nine. Despite this success, Seven maintained its lead with a 30.0% share, while Nine held a 25.2% share.
Television Ratings Battle Intensifies
The ratings battle between Australia’s major networks has been fierce, with My Kitchen Rules on Seven overshadowing Big Brother by attracting 1.37 million viewers on Monday, making it the top-rated program of the week. Meanwhile, Seven News Sunday also outperformed Nine News Sunday, drawing 1.35 million viewers compared to Nine’s 1.29 million.
According to OzTAM data, Seven News Sunday was the number one program among all viewers and grocery shoppers, reaching a national audience of 1.34 million.
These figures highlight the competitive nature of the Australian television landscape, where popular shows consistently vie for the top spot in viewer rankings.
Network 10’s Strategic Programming
Network 10’s strategic programming decisions appear to be paying off, with Big Brother serving as a key driver of its recent success. The show’s engaging format and strategic scheduling have helped capture a broad audience, contributing to the network’s improved performance.
However, the competition remains stiff. Seven’s consistent lineup, including 7NEWS and My Kitchen Rules, continues to dominate the ratings. Notably, Better Homes and Gardens and the Royal Edinburgh Military Tattoo have also bolstered Seven’s stronghold on the entertainment category.
Looking Ahead: The Final Weeks of 2025
As the television survey period for 2025 nears its conclusion, networks are pulling out all the stops to secure top ratings. With just two weeks remaining, the pressure is on for Network 10 to maintain its momentum and for Seven and Nine to defend their positions.
Industry experts suggest that the final weeks could see a shift in strategies, with networks potentially introducing special programming or promotional events to capture viewer interest. The outcome of this ratings race will likely influence programming decisions and advertising strategies moving into the new year.
In the meantime, viewers can expect a continued push from all networks to deliver compelling content that resonates with audiences across Australia.
As the year draws to a close, the television industry remains a dynamic and ever-evolving landscape, with each network striving to capture the hearts and minds of viewers nationwide.
