The clean designs and subdued color schemes of today’s Apple products stand in sharp contrast to the wild, vibrant appearance of many of their devices from the late 1990s and early 2000s. During that era, Apple embraced an aesthetic defined by translucent plastics and candy-coated finishes. The iconic iMac G3, for instance, debuted in “Bondi Blue” before expanding into a fruit-inspired palette of Lime, Strawberry, and Grape. This design philosophy was intended to make technology feel approachable, friendly, and fun.
So what has happened since then? Why is the focus on surgical precision rather than fun and accessibility today? Designer Saffy Creatives, for one, thinks we have gone too far in the wrong direction. Inspired by the distinctive appearance of the iMac G3, Saffy Creatives has developed a beautiful Apple Watch G3 concept. It blends the power of modern tech with the off-the-wall product designs of yesteryear.
The Return of Bondi Blue
The body of the Apple Watch G3 replaces the standard metal case with semi-transparent plastic and vibrant colors—ranging from blue to purple, green, red, and orange. The watch band also takes on the semi-transparent look of an authentic iMac G3 case. To put the finishing touches on the watch, Saffy Creatives also included the classic, multi-colored Apple logo above the watch face.
Everything, from the buttons to the Digital Crown, has been replaced to give the watch a perfect, plasticky, colorful look reminiscent of a G3. Unfortunately, you can’t get your hands on one of these watches. Slapping an Apple logo on something and selling it would not go so well for Saffy Creatives. But if you have some DIY skills, access to a high-quality 3D printer, and a lot of patience, you might be able to get pretty close.
Design Philosophy: Then and Now
The announcement of this concept comes as the tech industry continues to grapple with the balance between functionality and design. Apple’s shift from the playful aesthetics of the late 90s to the minimalist, sleek designs of today reflects broader trends in consumer electronics. The move towards minimalism can be seen as a response to the growing demand for devices that blend seamlessly into everyday life, rather than standing out as bold statements.
According to design experts, the original iMac G3 was revolutionary not just for its looks, but for what it represented—a break from the norm and a challenge to the status quo. “The iMac G3 was a game-changer,” says design historian Emily Richards. “It made technology feel accessible and exciting at a time when computers were largely seen as utilitarian tools.”
Implications for Modern Technology
Meanwhile, the Apple Watch G3 concept by Saffy Creatives invites a re-examination of how design influences user experience. By harkening back to a more whimsical era, it suggests that there is still room for fun in the tech world. This concept could inspire other designers and companies to explore bolder, more colorful designs in their products.
The move represents a potential shift in how we perceive technology. As devices become more integrated into our daily lives, the demand for personalization and unique aesthetics might grow. This could lead to a resurgence of more playful designs in the tech industry.
Looking Forward
While the Apple Watch G3 remains a concept, its impact on the design community is palpable. It serves as a reminder of the power of nostalgia and the enduring appeal of designs that break away from convention. As technology continues to evolve, the balance between form and function will remain a central theme in design discussions.
For now, enthusiasts can only dream of a world where Bondi Blue and its vibrant counterparts make a comeback. But with designers like Saffy Creatives pushing the boundaries, the future of tech design looks as colorful and exciting as ever.
