In 2025, Apple Services experienced an extraordinary year, characterized by significant growth, global expansion, and relentless innovation. From entertainment platforms like Apple TV and Apple Music to essential tools such as Apple Pay and iCloud, the tech giant delivered enriching experiences to users worldwide. This record-breaking year was marked by remarkable engagement, especially during the holiday season, underscoring Apple’s commitment to enhancing users’ daily lives.
The announcement comes as Apple Services rolled out groundbreaking features and shattered numerous records. The App Store, for instance, reported over 850 million average weekly users globally, with developers earning more than $550 billion on the platform since its inception in 2008. Apple Pay also made a significant impact by preventing over $1 billion in fraud and generating more than $100 billion in incremental merchant sales worldwide. During the peak holiday shopping period, purchases made through Apple Pay significantly outpaced the overall growth in consumer spending.
Global Expansion and Innovation
Apple marked several milestone anniversaries across its services, including Apple Podcasts, Music, and News, made possible by the artists, creators, journalists, and storytellers who bring these platforms to life. The company expanded its reach, with Apple Pay now available in 89 markets, and Apple Fitness+ extending to 28 additional countries and regions.
New updates to Apple services delivered increasingly personalized and user-friendly experiences. Apple Wallet, for example, used Apple Intelligence to simplify order tracking, while Apple Maps made Preferred Routes and Visited Places easily accessible using on-device intelligence. Apple Music introduced features like AutoMix, Lyrics Translation, and Pronunciation to break down language barriers and enhance user experience.
“As we look ahead, we’ll continue to bring innovation and intelligent enhancements to Apple services, always guided by our commitment to privacy and a phenomenal customer experience.” – Eddy Cue, Apple’s senior vice president of Services
Remarkable Achievements in Entertainment
Building on its record-breaking year, Apple TV introduced a bold new identity and expanded its live sports offerings. All Major League Soccer matches are now available to stream for Apple TV subscribers at no additional cost. The platform also launched a native Apple TV app for Android and introduced new profiles for personalized viewing experiences.
Apple Music celebrated its best year ever, breaking records in both listenership and new subscribers. The service marked its 10-year anniversary with significant product feature releases and the opening of a state-of-the-art studio. Apple Music expanded beyond the Apple ecosystem, partnering with companies like GM and TuneIn to reach more fans globally.
“This past holiday season, the most ‘sung’ song on Apple Music was Mariah Carey’s ‘All I Want for Christmas Is You.’”
Financial Services and Technological Advancements
Apple Pay continues to bring value across the globe, now available in 89 markets with over 11,000 banks and network partners. In 2025, Apple introduced Digital ID in the U.S., allowing users to create and add a Digital ID to Apple Wallet using information from a U.S. passport. This feature builds on the expansion of state IDs and driver’s licenses in Wallet.
Apple Maps expanded its Detailed City Experience to new locations, including New Orleans and Singapore, offering users more accurate navigation and cycling directions. The Find My app, now available in South Korea, allows users to locate Apple devices and personal items while protecting user privacy.
Looking Forward
As Apple Services continue to innovate and expand, the company remains dedicated to providing a safe and trusted platform for users and developers alike. The App Store’s unprecedented engagement in 2025 helped developers grow their businesses globally, with record visitors from countries like the U.S., Japan, India, and China.
Apple’s commitment to enhancing user experience through technological advancements and global expansion sets the stage for continued success in the coming years. With a focus on privacy and customer satisfaction, Apple Services are poised to maintain their trajectory of growth and innovation.
