In 2025, Apple Services experienced a record-breaking year marked by significant growth, global expansion, and continuous innovation. From Apple TV and Apple Music to daily essentials like Apple Pay and iCloud, the tech giant delivered enriching experiences to users worldwide. The company remained committed to enhancing users’ daily lives, particularly during the holiday season, with remarkable engagement reported.
The announcement comes as Apple Services rolled out game-changing features and shattered records. The App Store alone saw over 850 million average weekly users globally, with developers earning over $550 billion on the platform since its inception in 2008. Apple Pay made a significant impact by eliminating over $1 billion in fraud and generating more than $100 billion in incremental merchant sales globally. During the peak holiday shopping period, purchases made through Apple Pay significantly outpaced overall consumer spending growth.
Milestone Achievements Across Apple Services
Apple celebrated milestone anniversaries across its services, including Apple Podcasts, Music, and News. These achievements were made possible by the artists, creators, journalists, and storytellers who bring these platforms to life. Apple Pay expanded to 89 markets, while Find My launched in South Korea, and Apple Fitness+ expanded to 28 additional countries and regions.
New updates delivered increasingly personalized and user-friendly experiences. Apple Wallet utilized Apple Intelligence to help users track their orders, while Apple Maps made Preferred Routes and Visited Places easily accessible. Apple Music introduced features like AutoMix, Lyrics Translation, and Pronunciation, breaking down language barriers and enhancing the listening experience.
Apple TV and Apple Music: Breaking New Ground
Building on its record-breaking year, Apple TV introduced a bold new identity and expanded its live sports offerings. All Major League Soccer matches will be available to stream for Apple TV subscribers at no additional cost. The service also unveiled platform enhancements, including a native Apple TV app for Android and new profiles for personalized experiences.
Apple Music had its best year ever, marking its 10-year anniversary with significant product feature releases and a new state-of-the-art studio. The service expanded beyond the Apple ecosystem, partnering with companies like GM and TuneIn to reach more listeners globally. New features like Lyrics Translation and AutoMix elevated everyday listening, while Apple Music Sing allowed users to amplify their voices through the TV.
Apple Pay and Wallet: Revolutionizing Transactions
Apple Pay continued to bring value to users, merchants, and banks, now available in 89 markets with over 11,000 banks and network partners. According to Apple data, Apple Pay eliminated over $1 billion in fraud globally and generated more than $100 billion in incremental merchant sales. The service introduced new features, such as allowing banks to enable users to pay with installments and rewards in stores.
Apple Wallet introduced support for Japan’s My Number Card on iPhone, marking the first international ID in Wallet. In the U.S., Apple introduced Digital ID, enabling users to create and add a Digital ID to Apple Wallet using information from a U.S. passport. This builds on the expansion of state IDs and driver’s licenses in Wallet, now live in 13 U.S. states and Puerto Rico.
Expanding Apple Maps and Find My
Apple Maps expanded its Detailed City Experience to new locations, including New Orleans and Singapore, showcasing 3D landmarks and offering more accurate navigation. The service introduced new features like Preferred Routes and Visited Places, enhancing personalization and intelligence.
Apple also expanded its Share Item Location feature in Find My to 27 additional airlines, reducing “truly lost” luggage by 90% according to SITA’s WorldTracer®. In South Korea, users can now locate their Apple devices and share their location with friends and family while protecting user privacy.
Looking Ahead: Innovation and Commitment
As Apple looks to the future, the company is committed to bringing innovation and intelligent enhancements to its services, guided by a commitment to privacy and a phenomenal customer experience. Apple invests daily to ensure the App Store remains a safe and trusted place for users, leading to unprecedented engagement in 2025. Developers continue to grow their businesses and reach new customers globally, with record visitors in key markets like the U.S., Japan, India, and China.
In conclusion, 2025 marked a transformative year for Apple Services, characterized by groundbreaking achievements and a dedication to enhancing user experiences. The company’s ongoing efforts to innovate and expand its services promise continued growth and engagement in the years to come.
