Amazon Australia’s Black Friday sale has launched early once again, kicking off on November 18 and running until 11:59 PM AEDT on December 1, coinciding with Cyber Monday. This year, the sale promises significant discounts across a wide range of products, continuing a tradition that has been in place since Amazon began operating in Australia in December 2017.
Among the standout deals are substantial price cuts on Amazon’s own devices, including Echo smart devices, Kindle e-readers, and Fire TV streaming sticks. The sale also features competitive discounts on popular electronics such as headphones, soundbars, smartphones, tablets, and home appliances.
Amazon Devices: Unmissable Discounts
It’s no surprise that Amazon’s own products are heavily discounted during their Black Friday event. Shoppers can find deals like a 40% discount on the Fire TV Stick 4K, now priced at AU$59, down from AU$99. This device enhances home entertainment by enabling streaming from platforms like Netflix and Prime Video with an Alexa-enabled remote.
For those in the market for an e-reader, the Kindle (2024 release) is now AU$169, a 15% discount from its original AU$199 price. The Kindle Paperwhite and its Signature Edition are also on sale, offering savings of up to 23%.
Save 65%: Blink Mini 2 Indoor Camera is now AU$17, down from AU$49.
These deals are not exclusive to Prime members, although some additional discounts are available for subscribers. An Amazon Prime membership offers benefits such as free expedited delivery and access to services like Prime Video and Amazon Music Prime, with a 30-day free trial available for new members.
Tech Gadgets and Electronics: Major Savings
Beyond Amazon’s own lineup, the sale extends to a variety of tech gadgets and electronics. Samsung Galaxy SmartTag 2, a Bluetooth tracker redesigned in 2023, is now available for AU$29, a 47% discount. Similarly, the Apple AirTag 4-pack is reduced by 16%, now priced at AU$137.95.
Power banks are another category with significant markdowns. The INIU B6 22.5W 10,000 mAh slim power bank is down to AU$21.67, a 15% discount, while the Anker 321 MagGo wireless power bank sees a 38% reduction, now AU$39.99.
Save 61%: Samsung Galaxy Buds 3 are now AU$116, down from AU$299.
These deals highlight a broader trend of increasing competition among tech manufacturers during Black Friday, with brands like Samsung and Apple offering rare discounts on their popular products.
Home Appliances and Personal Care: Deals Galore
For those looking to upgrade their home appliances, the sale includes significant savings on items like the Ninja Air Fryer Pro XL, which is now AU$119, a 60% discount. Similarly, the Philips 3000 Series dual basket air fryer is available for AU$198, half off its original price.
In personal care, the Oral-B iO 7 electric toothbrush is discounted by 66%, now AU$199. Dyson’s range of hair care products, including the Supersonic Nural hair dryer and the Airwrap Origin, are also on sale, with discounts of up to 34%.
Save 53%: Dyson 360 Vis Nav robot vacuum is now AU$949, down from AU$1,999.
These discounts offer consumers a chance to invest in high-quality home and personal care products at a fraction of the cost, making it an ideal time for upgrades and holiday shopping.
Looking Ahead: The Impact of Black Friday Sales
The early launch of Amazon’s Black Friday sale reflects a growing trend among retailers to extend the shopping period, aiming to maximize sales and manage logistics more effectively. This strategy not only benefits consumers with extended access to deals but also helps retailers spread out demand and reduce shipping bottlenecks.
According to industry experts, the continued success of Black Friday sales in Australia highlights the increasing importance of e-commerce in the retail landscape. As more consumers turn to online shopping for convenience and competitive pricing, events like Black Friday are expected to grow in significance.
For consumers, the key to navigating these sales is to stay informed and act quickly, as popular items often sell out fast. With live coverage and updates, shoppers can keep track of the best deals and make informed purchasing decisions.
As the sale progresses, Amazon and other retailers will likely introduce new deals, making it essential for consumers to check back frequently. Whether shopping for tech gadgets, home appliances, or personal care items, this year’s Black Friday promises a wealth of opportunities to save.
