In a significant leadership transition, the AFL Commission has elected Craig Drummond, the former Geelong president, as the designated next chairman. This decision marks a strategic choice for continuity and evolution over a dramatic overhaul, as the AFL seeks to counterbalance the competitive strategies of the NRL’s deal-making chairman, Peter V’landys, with a more hands-off approach.
Drummond was the preferred candidate of outgoing chairman Richard Goyder, who, along with his allies, maneuvered to ensure Drummond’s succession. This move effectively thwarted the undeclared campaign to install ex-Collingwood president Jeff Browne as chairman, a prospect that Goyder and his supporters were keen to avoid.
Background and Context
The AFL’s decision to appoint Drummond comes amidst a backdrop of internal dynamics and external pressures. The AFL Commission’s choice reflects a desire to maintain stability while subtly shifting the balance of power in favor of the clubs. Although a club revolt against Goyder’s leadership was not fully realized, it did result in a modest victory for the clubs, slightly enhancing their influence within the league.
While theoretically possible for clubs to challenge Drummond’s appointment at the AFL Annual General Meeting in March, such a scenario seems unlikely. The opposition was primarily against Goyder, not Drummond, and many clubs were not genuinely committed to defying the AFL board.
Craig Drummond’s Leadership Style
As the incoming chairman, Drummond is expected to enjoy more support than his predecessor. His background as a corporate leader, including roles as chairman of Transurban and ex-CEO of Medibank, positions him as a figure aligned with the AFL’s trend towards business-oriented governance.
Drummond’s leadership style is characterized by a low public profile and a tendency to empower executives, a trait shared with Goyder. However, unlike Goyder, who faced criticism for governance issues, Drummond’s track record at public companies and Geelong suggests he will excel in this area.
“Like Richard Goyder, Craig Drummond is a denizen of corporate Australia – a background that confirms the code’s drift towards the Business Council class.”
Challenges and Opportunities
Drummond’s tenure will be defined by his ability to address pressing issues such as player health, particularly concerning concussion and injury, and the grassroots development of the sport. The AFLW’s struggle for audience and the ongoing Tasmanian project also demand attention, as does the upcoming broadcast deal, which is crucial for the league’s financial sustainability.
Drummond is expected to grant clubs a greater voice in the game’s administration while maintaining a balance to prevent club executives from wielding excessive power. His understanding of club dynamics, stemming from his experience in clubland, is anticipated to foster a more empathetic leadership approach.
Looking Ahead
As the AFL prepares for this leadership transition, the football community is keenly observing how Drummond will navigate the challenges ahead. His success will likely depend on his response to inevitable crises and his ability to steer the AFL towards a prosperous future.
Barring any unexpected developments at the March AGM, Craig Drummond appears set to lead the AFL into a new era. His corporate acumen and measured approach may prove vital in maintaining the league’s stability and growth in the face of evolving challenges.
