A former AFL star, now a successful business mogul, is set to auction one of Australia’s most opulent mansions. Brad Moran, whose net worth exceeds $200 million, is offering his 8888-square-metre Gold Coast property, located at 160 Tallai Road, Tallai, for sale. The mansion, renowned for its luxury, features 10 bedrooms, a private amusement park, and a Manhattan-inspired whisky bar.
Moran, who retired from AFL football at the young age of 24 in 2011, made headlines when he sold his start-up, CitrusAd, to the French multinational Publicis Groupe for an impressive $205 million in 2021. Following this lucrative transaction, Moran invested a significant portion of his earnings into developing the extravagant mansion.
From Football to Fortune: Brad Moran’s Journey
The former North Melbourne and Adelaide player, along with his wife Alicia, acquired the property for $7 million post-sale of his business, transforming it over four years into a premier Australian estate. The mansion is designed with three distinct wings: private quarters, entertainment spaces, and sky residences, catering to multi-generational living.
Inside, the main residence covers 2240 square metres and includes a private cinema and a soundproof poker room. Additionally, the estate features three self-contained guest houses and a 110-meter go-kart track. Moran spent two years residing at the mansion during its renovation, although he quickly realized it would not serve as his family’s permanent home.
Features of a Dream Home
The mansion’s amenities extend beyond traditional luxury, with a basketball court, golf driving range, infinity-edge pool, and a wellness wing. A standout feature is the nine-car glass-fronted gallery, equipped with an integrated turntable mechanism that showcases vehicles as if in a showroom.
“The property is a testament to Moran’s vision of luxury and innovation, blending entertainment with family living,” said a real estate expert familiar with the listing.
The Business of Real Estate
The announcement of the auction, scheduled for November 28, is managed by Kollosche real estate agents Michael Kollosche and Jamie Harrison. The current record for a Queensland property sale stands at $42 million, setting a high benchmark for this auction.
Moran’s transition from an AFL player with 21 games to a tech entrepreneur is a remarkable story of resilience and success. His earnings from the sale of CitrusAd eclipsed his football income by a factor of 100, demonstrating his acumen in the business world.
Implications and Market Impact
The sale of Moran’s mansion may influence the luxury real estate market in Queensland, potentially setting a new price record. Experts suggest that such high-profile sales could attract more affluent buyers to the region, boosting the local economy.
“This auction could redefine the luxury property market on the Gold Coast, attracting international interest,” noted a property market analyst.
As the auction date approaches, the real estate community and potential buyers alike are keenly observing the proceedings, eager to see if Moran’s mansion will indeed set a new benchmark in Australian luxury real estate.
