The AFL has announced that American rapper Snoop Dogg will headline the pre-game entertainment at this year’s grand final, set to take place at the Melbourne Cricket Ground (MCG) in September. Known for hits like “Drop It Like It’s Hot,” “Gin and Juice,” and “Young, Wild & Free,” Snoop Dogg is celebrated as a global music icon with a career spanning three decades.
The announcement comes as the AFL continues its tradition of featuring high-profile international artists at its grand final events. Previous performers have included Katy Perry, Robbie Williams, and The Killers. Snoop Dogg expressed his excitement in a statement released by the AFL, saying, “It’s an absolute honour to be hitting the stage at the AFL Grand Final. It’s one of the biggest events on the Aussie calendar. Can’t wait to bring the energy and celebrate with the fans. Let’s make it unforgettable.”
The Significance of Snoop Dogg’s Performance
AFL CEO Andrew Dillon emphasized the cultural and entertainment value that Snoop Dogg brings to the event. “The AFL grand final is the biggest event on the Australian sporting calendar — and this year, it just got a whole lot bigger,” Dillon stated. “Snoop Dogg is a pioneer, a performer, and a true entertainer. He’s played to packed stadiums around the world — but we think 100,000 fans at the MCG might just be his most iconic crowd yet.”
The inclusion of Snoop Dogg in the grand final entertainment lineup highlights the AFL’s commitment to delivering a diverse and engaging experience for its audience. The pre-game entertainment, which typically starts an hour before kick-off, also includes a motorcade featuring the coaches and players from the two competing teams, followed by various performances.
Past Visa Controversy Resurfaces
While excitement builds for Snoop Dogg’s performance, it also brings to light his past visa issues with Australia. In 2007, the federal government banned the rapper from entering the country, citing failure to meet the character requirements for a visa due to his convictions for drug and firearms offenses in the United States. The ban was lifted in 2008, allowing the artist to return to Australia.
This development follows a history of scrutiny faced by international celebrities attempting to enter Australia, where character assessments are a crucial part of the visa process. The decision to allow Snoop Dogg to perform this year suggests a shift in the government’s stance, potentially reflecting a broader cultural acceptance and recognition of his contributions to music and entertainment.
Looking Forward: The Impact on the AFL Grand Final
The move represents a strategic effort by the AFL to enhance the grand final’s appeal, not just as a sporting event but as a cultural spectacle. By securing a performer of Snoop Dogg’s caliber, the AFL aims to attract a wider audience and boost the event’s international profile.
According to sources within the entertainment industry, the presence of such high-profile artists can significantly impact the perception and reach of the event. “Having someone like Snoop Dogg perform at the AFL Grand Final elevates the event to a global stage,” said an industry expert. “It not only entertains the local fans but also draws international attention, which is invaluable for the AFL’s brand.”
As the 2025 grand final approaches, set for September 27 at 2:30 pm, anticipation is building around how Snoop Dogg’s performance will resonate with the audience and what it will mean for future AFL events. The inclusion of international artists could set a precedent for the type of entertainment fans can expect in the coming years, potentially influencing the AFL’s approach to event programming and audience engagement.
Meanwhile, the AFL continues to prepare for what promises to be a memorable day, both on and off the field, as fans eagerly await the spectacle that is the AFL Grand Final.
