HANOI, Vietnam, Aug. 04, 2025 — In a move set to captivate fans worldwide, WePlay, a leading social entertainment platform, has announced a significant collaboration with the beloved intellectual property (IP), “NaiLoong.” This summer, the quirky and adorable alien foodie will make its debut on WePlay, promising a season filled with surprises, joy, and culinary exploration.
The announcement comes as WePlay continues to expand its offerings, aiming to provide users with unique and engaging experiences. The introduction of NaiLoong, known for its chubby yellow body, expressive eyes, and insatiable appetite, is expected to infuse the platform with a distinct blend of charm and fun.
Cuteness Overload: NaiLoong Lands on WePlay
NaiLoong has become a cultural phenomenon, adored for its innocent, optimistic, and occasionally clumsy nature. Its “everything is edible” philosophy and endearing antics have endeared it to fans across the globe. This collaboration aims to leverage NaiLoong’s popularity to enhance WePlay’s social entertainment ecosystem.
According to WePlay, the presence of NaiLoong will not only delight existing users but also attract new audiences seeking fresh and entertaining content. The character’s unique appeal is expected to resonate particularly well with younger demographics, who are increasingly looking for interactive and immersive experiences.
Three Major Themed Events to Spark Summer Excitement
The collaboration will feature three themed events, each designed to offer users a unique opportunity to interact with NaiLoong:
- “NaiLoong is Here!”: Experience NaiLoong’s surprise appearances on WePlay, showcasing its soft, squishy, and irresistibly cute demeanor.
- “NaiLoong’s Gourmet Adventure”: Embark on a culinary journey inspired by NaiLoong’s love for food, exploring a world where everything is edible.
- “NaiLoong Grand Carnival!”: Join the excitement in any voice room and potentially trigger a spontaneous “NaiLoong Carnival Party.”
These events are meticulously planned to ensure users can fully immerse themselves in the whimsical world of NaiLoong, providing a rich tapestry of entertainment options throughout the summer.
WePlay’s Strategic IP Collaborations
This development follows WePlay’s strategic initiative to enhance its platform through high-profile IP collaborations. By aligning with popular characters like NaiLoong, WePlay demonstrates its innovative capabilities and operational strength in the entertainment industry.
“By continuously introducing beloved top-tier IPs like NaiLoong, WePlay constantly enriches its platform ecosystem, creating more attractive and immersive entertainment and social experiences for users,”
the company stated in its release.
The move represents a significant step in WePlay’s efforts to solidify its position as a leader in the global social entertainment sector. By fostering cultural exchange and leveraging IP brand synergy, WePlay aims to build a social ecosystem that resonates with the younger generation.
About WePlay
WePlay is a next-generation global social entertainment platform developed by Singapore-based WeJoy. It integrates gaming and entertainment into a comprehensive application, with a mission to “Bring joy and friends to young people around the world” and a vision to “Bring people together through games, leading the trend of global online social entertainment.”
As WePlay continues to expand its collaborations with top-tier global IPs, the platform is poised to offer even more dynamic and culturally rich experiences, meeting the evolving needs of its diverse user base.
For further details, contact: [email protected]
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