HIVE, a UK-based leader in media control technology, has announced a strategic partnership with ULA Group to serve the Australian and New Zealand markets. This exclusive distribution agreement is a significant milestone in HIVE’s global expansion strategy, aiming to leverage ULA Group’s extensive regional expertise and network.
“We are excited to welcome ULA Group as our exclusive partner in the ANZ region,” stated Mark Calvert, CEO at HIVE. “This partnership is about more than distribution – it’s about making our technology accessible to integrators through a trusted local expert who understands the needs of the market.”
Strategic Expansion into Australasia
The announcement comes as HIVE seeks to broaden its footprint in international markets. By partnering with ULA Group, a company with over 30 years of experience in professional audio-visual and lighting solutions, HIVE aims to tap into a well-established network of themed attractions, entertainment venues, and retail environments across Australasia.
ULA Group’s infrastructure includes local offices and showrooms in Brisbane, Melbourne, Sydney, and Auckland, providing a robust platform for HIVE’s advanced media systems. This infrastructure will facilitate hands-on technical support, system design consultancy, and in-house training, ensuring seamless integration and project success.
Innovative Solutions for Modern Challenges
Paul Rumble, Sales Director and General Manager VIC at ULA Group, expressed enthusiasm about the partnership. “ULA Group is proud to partner with HIVE. We’ve been impressed by the simplicity, performance, and flexibility of their Beeblade range. It’s a smart and scalable solution that addresses many of the challenges our clients face – from managing multiple outputs to reducing power consumption and space requirements,” he said.
“We’re looking forward to introducing the full HIVE portfolio to the region.” – Paul Rumble, ULA Group
HIVE’s product offerings, including the award-winning Beeblade SDM modules and modular Nucleus and Beehive housings, are designed to simplify media delivery. These lightweight and energy-efficient systems are already employed in diverse projects such as projection mapping, interactive exhibits, and digital signage.
Market Debut at Integrate Expo
HIVE will officially debut its products at the ULA Group and VuePix Infiled stands during the Integrate Expo in Sydney from August 27 to 29. Attendees can visit ULA Group stand #H30 or VuePix Infiled stand #J30 for live demonstrations and technical discussions.
This development follows a growing trend in the media technology industry where companies are increasingly seeking local partnerships to enhance market penetration and customer support. By embedding media playback directly into displays or using compact enclosures, HIVE offers a modular alternative to traditional media servers, reducing setup complexity and overheads without compromising performance.
Looking Forward: Implications and Future Prospects
The move represents a strategic alignment between HIVE’s innovative technology and ULA Group’s market expertise, promising enhanced service delivery and customer satisfaction in the region. As HIVE continues to expand its global footprint, the partnership is expected to set a precedent for future collaborations in other regions.
According to industry analysts, such partnerships are crucial for technology companies aiming to penetrate new markets effectively. By combining local expertise with cutting-edge technology, companies like HIVE can better address the unique needs of regional markets, ultimately driving growth and innovation.
As the partnership unfolds, both companies anticipate a positive reception from local integrators and end-users, eager to leverage HIVE’s advanced solutions to overcome current media delivery challenges.
