19 August, 2025
WePlay-x-Nailoong-Summer-Celebration-Poster

WePlay x Nailoong Summer Celebration Poster

JAKARTA, Indonesia, Aug. 10, 2025 — In a groundbreaking move, WePlay, the globally renowned social entertainment platform, has announced an exciting partnership with the beloved intellectual property “NaiLoong.” This collaboration promises to deliver a summer filled with delightful surprises, joy, and culinary adventures to WePlay’s global audience.

The announcement comes as WePlay seeks to enhance its platform by integrating unique and engaging content. Starting today, NaiLoong, the adorable foodie from another planet, will make its debut on WePlay, captivating users with its charm and boundless curiosity.

Cuteness Overload: NaiLoong Arrives on WePlay!

NaiLoong has become a fan favorite, thanks to its iconic chubby yellow body, round head, and expressive big eyes. Known for its insatiable appetite and “everything is edible” philosophy, NaiLoong embodies innocence, optimism, and bravery. Its endearingly clumsy nature often leads to humorous mishaps, making it a perfect ambassador of love and joy.

This collaboration is set to infuse WePlay’s social entertainment ecosystem with NaiLoong’s unique blend of charm and fun, offering users a refreshing and immersive experience.

Three Major Themed Events to Ignite Summer Passion!

WePlay has meticulously planned three themed events to celebrate this collaboration, allowing users to embark on a delightful journey with NaiLoong:

  • “NaiLoong is Here!”: Experience NaiLoong’s surprise appearance on WePlay, complete with its soft, squishy, and incredibly cute big belly.
  • “NaiLoong’s Gourmet Adventure”: Embark on a food exploration journey, inspired by NaiLoong’s “everything is edible” nature.
  • “NaiLoong Grand Carnival!”: Join any voice room to potentially trigger a spontaneous “NaiLoong Carnival Party,” showcasing NaiLoong’s charm amidst the excitement.

These events are designed to immerse users in the whimsical world of NaiLoong, offering a unique blend of entertainment and social interaction.

Achieving New Heights: WePlay’s Continuous Breakthrough in IP Collaboration Strategy

This collaboration not only continues NaiLoong’s humorous and witty brand tone but also highlights WePlay’s innovative capabilities and operational strength in IP partnerships. By consistently introducing beloved top-tier IPs like NaiLoong, WePlay enriches its platform ecosystem, creating more attractive and immersive entertainment experiences for users.

According to industry experts, this strategic move further solidifies WePlay’s position as a leader in the social entertainment sector. By leveraging popular IPs, WePlay enhances user engagement and fosters a vibrant community.

“By integrating beloved characters like NaiLoong, WePlay is setting a new standard for interactive and engaging content in the social entertainment space,” said a leading industry analyst.

About WePlay

WePlay is a next-generation global social entertainment platform under Singapore-based company WeJoy. It integrates gaming and entertainment into a comprehensive application, with a mission to “Bring joy and friends to young people around the world” and a vision to “Bring people together through games, leading the trend of global online social entertainment.”

Looking forward, WePlay plans to expand collaborations with top-tier global IPs, fostering cultural exchange through IP brand synergy. This approach aims to build a social ecosystem that better meets the needs of the younger generation.

For more information, contact: [email protected]

View the original content to download multimedia: WePlay Teams Up with Popular IP “NaiLoong” for a Triple Treat Summer Fiesta