
HIVE, a UK-based leader in media control technology, has announced a strategic partnership with ULA Group to distribute its products in Australia and New Zealand. This agreement signifies a crucial expansion for HIVE, allowing it to leverage ULA Group’s extensive experience in visual technology to connect with local integrators.
“We are excited to welcome ULA Group as our exclusive partner in the ANZ region,” said Mark Calvert, CEO at HIVE. “This partnership is about more than distribution – it’s about making our technology accessible to integrators through a trusted local expert who understands the needs of the market.”
Strategic Partnership with ULA Group
ULA Group, a company with over 30 years of experience in professional AV and lighting solutions, is well-positioned to support HIVE’s expansion. With offices and showrooms in Brisbane, Melbourne, Sydney, and Auckland, ULA Group provides hands-on technical support, system design consultancy, and in-house training, ensuring successful integration and project delivery.
Paul Rumble, sales director and general manager VIC at ULA Group, expressed enthusiasm about the partnership, stating, “We’ve been impressed by the simplicity, performance, and flexibility of their Beeblade range. It’s a smart and scalable solution that addresses many of the challenges our clients face – from managing multiple outputs to reducing power consumption and space requirements. We’re looking forward to introducing the full HIVE portfolio to the region.”
HIVE’s Innovative Technology
HIVE’s product line, including the award-winning Beeblade SDM modules and modular Nucleus and Beehive housings, will be available through ULA Group. These products are designed to simplify media delivery with lightweight and energy-efficient systems, already utilized in projects such as projection mapping, interactive exhibits, and digital signage.
By embedding media playback directly into displays or housing it in compact enclosures, HIVE offers a modular alternative to traditional media servers, reducing setup complexity and overheads without compromising performance.
“This partnership is about more than distribution – it’s about making our technology accessible to integrators through a trusted local expert who understands the needs of the market.” – Mark Calvert, CEO at HIVE
Market Implications and Future Prospects
The announcement comes as the demand for advanced media control solutions grows in the Australasia region. By partnering with ULA Group, HIVE is poised to meet this demand, offering local stock availability, support, and advice to integrators and end-users.
HIVE will make its official debut at the ULA Group and VuePix Infiled stands during the Integrate Expo in Sydney from August 27 to 29. Attendees can visit ULA Group stand #H30 or VuePix Infiled stand #J30 for live demonstrations and technical discussions.
As the industry evolves, the partnership between HIVE and ULA Group represents a significant step towards addressing the growing needs of the media and entertainment sectors in Australasia. With a focus on innovation and local expertise, both companies are set to make a substantial impact in the region.