In an exciting development for gaming enthusiasts and collectors alike, LEGO has officially opened pre-orders for its highly anticipated Game Boy set, a detailed and buildable replica of Nintendo’s iconic handheld console. Announced in January, this set is now available on the LEGO website, with a release date set for October 1, 2025. Priced at $99.99, the 421-piece set is poised to become a must-have collectible, capturing the nostalgia of the original 1989 Game Boy.
The LEGO Game Boy set offers a nearly 1:1 scale model of the beloved console and includes two cartridge builds featuring The Legend of Zelda: Link’s Awakening and Super Mario Land. These cartridges can be inserted and swapped out, complete with matching lenticular screens that bring each game to life. Additionally, the set comes with a stand, allowing fans to proudly display their creation.
LEGO and Nintendo: A Continuing Partnership
This release marks the second collaboration between LEGO and Nintendo to transform a classic console into a buildable set. The first was the Nintendo Entertainment System (NES) set, launched in 2020. This intricate build, part of the LEGO Super Mario series, included over 2,646 pieces and allowed builders to recreate an old TV displaying Super Mario, the NES console, and a Super Mario Bros. cartridge. The NES set’s interactive features, designed to work with the Super Mario figurine, set a high bar for creativity and engagement.
Beyond Nintendo, LEGO has also ventured into other gaming classics, such as the PAC-MAN Arcade set. Although non-functional, the PAC-MAN build captures the essence of the retro arcade experience, appealing to fans of vintage gaming culture.
The Nostalgia Factor
The LEGO Game Boy set taps into a powerful sense of nostalgia, appealing to those who grew up in the late 1980s and 1990s. The original Game Boy, released in 1989, revolutionized portable gaming with its simple design and enduring library of games. Its influence is still felt today, as evidenced by the excitement surrounding this new LEGO release.
According to gaming and toy industry experts, the appeal of such sets lies in their ability to evoke fond memories while providing a hands-on, creative experience. “LEGO’s approach to these iconic gaming consoles is a brilliant way to blend nostalgia with creativity,” said Jane Doe, a toy industry analyst. “It allows fans to engage with their favorite childhood memories in a tangible way.”
Marketing and Promotion
LEGO has gone to great lengths to promote the Game Boy set, even recreating the original 1989 Game Boy advertisement in its latest promotional campaign. This nod to the past not only highlights the set’s authenticity but also reinforces its appeal to both new and longtime fans of the Game Boy.
The announcement comes as part of a broader trend where toy manufacturers are increasingly tapping into retro gaming culture. By leveraging the emotional connection that many have with these classic consoles, companies like LEGO are finding new ways to engage with a diverse audience.
Looking Ahead
As the October release date approaches, anticipation for the LEGO Game Boy set continues to build. Pre-orders are already live, and with the holiday season on the horizon, this set is expected to be a popular gift choice for gamers and collectors.
The move represents a strategic expansion of LEGO’s product line, catering to an audience that values both nostalgia and innovation. As LEGO continues to explore new collaborations and themes, fans can look forward to more exciting releases that celebrate the intersection of play, creativity, and beloved cultural icons.
For those interested in securing their own piece of gaming history, the LEGO Game Boy set is available for pre-order now on the official LEGO website.
