Samsung has announced the much-anticipated release of its latest foldable smartphones and wearables in Australia. The Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, and the Galaxy Watch8 series are now available nationwide, marking a significant milestone for the tech giant. This launch follows a record-breaking pre-order period, highlighting a growing interest among Australian consumers in foldable technology and advanced wearables.
The announcement comes as Samsung’s commissioned research reveals that nearly 45% of Australians have increased their smartphone multitasking over the past two years. The study also indicates that cost and time are major obstacles for Australians in achieving their health and fitness goals, with 46.5% and 46.9% of respondents citing these as barriers, respectively. Samsung aims to address these challenges with its new Galaxy Z series and Watch8 series, integrating cutting-edge design, engineering, and AI-driven features to enhance everyday life.
Innovations in Foldable Smartphones
The Galaxy Z Fold7 and Z Flip7 are touted as the most advanced devices in Samsung’s foldable lineup. These smartphones are designed to boost productivity and creativity, featuring flexible displays, context-aware intelligence, and professional-grade cameras. The Galaxy Z Fold7, equipped with a 200MP high-resolution camera, offers innovative editing tools like Generative Edit, which can automatically detect and suggest the removal of unwanted elements in photos.
Meanwhile, the Galaxy Z Flip7 is positioned as a compact yet powerful alternative, maintaining high-end capabilities in a more portable form. It introduces the Now Bar for quick access to notifications and the Camera Sharing feature with Gemini Live, enabling interactive conversations while using the device’s camera. A new Portrait Studio for Pet feature allows users to artistically transform pet images directly on the device.
Advancements in Wearable Technology
The Galaxy Watch8 series, including the Galaxy Watch8 and Watch8 Classic, extends Samsung’s focus on AI-powered wellness and personalization. These devices feature an ultra-thin cushion design and a Dynamic Lug system to enhance comfort and sensor contact for continuous health monitoring. Samsung’s BioActive Sensor provides real-time feedback on sleep, stress, nutrition, and physical activity.
For the first time, the Galaxy Watch8 introduces an Antioxidant Index, enabling users to measure carotenoid levels in just five seconds. While this feature offers valuable health insights, it is intended for fitness and wellness guidance rather than medical diagnosis or treatment.
Retail Expansion and Consumer Engagement
Coinciding with the product launch, Samsung has opened a new Samsung Experience Store at Westfield Mt Gravatt Shopping Centre in Brisbane. This 192 square metre space joins seven other large format stores across Australia, offering customers the opportunity to explore Samsung’s product range and receive expert support. The store features a learning area for product sessions and a Customer Service area with repair services.
“We are thrilled to be launching our newest Samsung Experience Store in Mount Gravatt, offering our QLD customers the opportunity to come visit our Galaxy experts and discover the breadth of what Samsung mobile has to offer in our beautiful new retail space,” said Eric Chou, Vice President of Mobile eXperience at Samsung Electronics Australia.
Marketing Strategy and Product Availability
Samsung’s launch is supported by a comprehensive marketing campaign, including digital, television, video on demand, outdoor advertising, and publisher partnerships. The campaign features high-visibility placements such as full ‘Station Dominations’ at major commuter transport hubs in Sydney and Melbourne, and the first 3D-enabled takeover at Southern Cross station.
From today, the new Samsung Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, Galaxy Watch8, and Galaxy Watch8 Classic are available across various retailers and operators in Australia. Pricing for the Galaxy Z Fold7 starts at AUD $2,899 for the 256GB model, Galaxy Z Flip7 from AUD $1,799 for the 256GB model, and Galaxy Z Flip7 FE from AUD $1,499 for the 128GB device. The Galaxy Watch8 Classic is priced from AUD $899 for the 46mm Bluetooth model, and the Galaxy Watch8 from AUD $649 for the 40mm Bluetooth version. Exclusive color options and models are available through selected outlets.
As Samsung continues to innovate and expand its product offerings, the latest releases are set to redefine the consumer experience in Australia, catering to the evolving needs of tech-savvy users seeking multifunctional devices.
