NEW YORK — In a groundbreaking collaboration, streaming giant Netflix announced on Monday that it will soon allow viewers to indulge in the wonders of space exploration through a new partnership with NASA. This initiative promises to bring rocket launches and spacewalks directly to the screens of millions worldwide.
“Whether you’re a die-hard space nerd or someone who just really, really enjoys seeing Earth glow from 250 miles up, the countdown has officially begun,” Netflix stated in a blog post, unveiling the NASA+ feed. The programming will feature “jaw-dropping Earth views from the International Space Station (ISS), astronaut spacewalks that make your palms sweat,” and live rocket launches.
Bringing Space Closer to Home
The collaboration aims to “bring space a little closer to home,” according to NASA. With over 300 million subscribers as of December, Netflix’s vast audience presents an unprecedented opportunity for the U.S. space agency to fulfill its mission of sharing the story of space exploration with the world.
Rebecca Sirmons, general manager of NASA+, emphasized this mission, stating, “Our Space Act of 1958 calls on us to share our story of space exploration with the broadest possible audience.” She further noted that the stream is committed to “inspiring new generations right from the comfort of their couch or in the palm of their hand from their phone.”
“Our Space Act of 1958 calls on us to share our story of space exploration with the broadest possible audience.” – Rebecca Sirmons, NASA+
Free Access and Global Reach
NASA+ programming will remain free of charge for viewers on the NASA.gov website and the agency’s mobile app, ensuring that the wonders of space are accessible to all. This development follows Netflix’s strategy to diversify its content offerings, as seen in its recent partnership with French television group TF1.
Earlier this month, Netflix announced its first collaboration with a major traditional broadcaster, providing French subscribers access to five TV channels and a streaming platform by summer 2026. Although the terms of the NASA deal remain undisclosed, this partnership represents another step in Netflix’s expansion into new content territories.
Expanding Content Horizons
Netflix’s move into space-themed content follows its foray into live sports broadcasting at the end of 2024, when it streamed two NFL games and a boxing match between YouTube personality Jake Paul and retired professional boxer Mike Tyson. These ventures highlight Netflix’s ambition to broaden its appeal beyond traditional streaming content.
According to industry experts, this partnership with NASA could significantly boost interest in space exploration among younger audiences, who are more inclined to consume content via streaming platforms. The potential educational impact is also notable, as it aligns with global efforts to inspire the next generation of scientists and engineers.
By the Numbers: Over 300 million Netflix subscribers as of December 2023.
Looking Ahead
As the summer launch of the NASA+ feed approaches, both NASA and Netflix are poised to capture the imagination of viewers around the globe. This collaboration not only underscores the growing intersection of entertainment and education but also highlights the potential of streaming platforms to reach vast audiences with meaningful content.
With the countdown underway, the world eagerly anticipates the liftoff of this innovative streaming venture, which promises to bring the awe and inspiration of space exploration into homes everywhere.
