As Amazon’s Prime Day 2025 kicks off from July 8 to July 11, savvy shoppers are already seeing significant discounts on popular tech gadgets. Among the early standouts is Garmin’s Forerunner 955, now available for $349.99, marking its lowest price ever. This sale precedes the official start of Prime Day, offering fitness enthusiasts a chance to grab a high-performance watch at a fraction of its original $599.99 price.
The Forerunner 955, despite being an older model, remains highly relevant due to its advanced features. These include full-color maps, a 15-day battery life, and multi-band GPS capabilities, making it a favorite among runners and outdoor adventurers. The watch’s robust analytics, such as endurance scores and race time predictions, further enhance its appeal.
Garmin’s Competitive Edge
Garmin has long been a leader in the fitness watch market, consistently delivering products that blend technology with practicality. The Forerunner 955 exemplifies this approach, offering features that rival those of newer models like the 965 and 265 but at a significantly reduced cost. This strategic pricing makes it an attractive option for consumers looking to maximize value without compromising on functionality.
According to industry experts, Garmin’s decision to maintain the availability of older models like the 955 and 255 at discounted prices is a smart move. It caters to a segment of consumers who prioritize value and reliability over the latest innovations. The 255, priced at $199.99, offers a budget-friendly alternative with essential smartwatch and training features.
Features That Stand Out
- Full-color maps with topographic and street-level views
- Up to 15 days of battery life
- Multi-band GPS, including GLONASS, Galileo, QZSS, and Beidou
- Reflective, always-on MIP touchscreen display
- Comprehensive analytics: endurance score, hill score, training status
- Daily suggested workouts for running and cycling
- Standard fitness watch features: sleep tracking, heart rate monitoring, notifications
The Forerunner 955’s price drop to $349.99 is unprecedented, offering a unique opportunity for fitness enthusiasts to access advanced features at an affordable price.
Prime Day Competition Heats Up
As Prime Day approaches, other retailers like Walmart, Best Buy, and Home Depot are launching their own sales events to compete with Amazon. These sales provide additional opportunities for consumers to find deals on a wide range of products, even for those without an Amazon Prime membership.
In addition to the Forerunner 955, other Garmin models are also seeing significant discounts. The Epix Pro (Gen 2), Sapphire Edition, is now priced at $609.99, down from $1,099.99, offering features like an AMOLED display and a 31-day battery life. Meanwhile, the Vivoactive 5, a casual lifestyle watch, is available for $190.99, reduced from its original $299.99.
Looking Ahead
The early price drops on Garmin watches are a promising start to what is expected to be a highly competitive Prime Day. As consumers continue to seek out the best deals, Garmin’s strategic pricing and product offerings are likely to attract a broad audience. With the Forerunner 955 leading the charge, Garmin is well-positioned to capture the attention of both new and loyal customers during this shopping event.
As the sales continue, consumers are encouraged to stay informed through live blogs and newsletters that track the best deals. Whether you’re a seasoned Prime Day shopper or new to the event, the current discounts present an excellent opportunity to invest in high-quality fitness technology at a reduced cost.
