Honda’s unexpected decision to withdraw from its planned North American electric vehicle (EV) lineup has sent ripples through the automotive industry, with significant implications for the Afeela 1, a car that holds a special place in the hearts of Gran Turismo fans. The Afeela, an electric sedan developed by Sony Honda Mobility (SHM), represents a unique fusion of gaming and automotive technology.
The Afeela 1, born from a collaboration between SHM and Polyphony Digital, was introduced at CES 2024 as a testament to the potential of combining simulation technology with real-world vehicle development. This partnership resulted in the creation of the Afeela’s e-Motor Sound, a synthesized audio designed to enhance the driving experience of an otherwise silent electric car. The car was even driven onto the CES stage by SHM’s COO Izumi Kawanishi using a DualSense controller, highlighting its deep ties to the gaming world.
The Impact of Honda’s Decision
On Wednesday, Honda announced the cancellation of its 0 Series Sedan, 0 Series SUV, and Acura RSX, citing tariff concerns and a changing commercial landscape for EVs. Although the Afeela 1 was not directly mentioned, its future is now uncertain, as it shares the same platform and was set to be produced at Honda’s East Liberty Auto Plant alongside the now-canceled models.
In a statement to The Drive, SHM’s PR director Akiko Itoga acknowledged Honda’s decision and noted that Sony and Honda would discuss its impact on SHM. However, no additional information was provided, leaving the fate of the Afeela 1 hanging in the balance.
Development and Market Position
Despite the uncertainty, the Afeela 1 is further along in its development than the canceled Honda and Acura EVs. Priced from $89,900, the car is already accepting reservations, with trial production runs completed earlier this year. SHM has been actively opening retail locations in California, and its website still indicates that deliveries will begin before the end of 2026. Just a few months ago, SHM showcased an SUV prototype at CES.
However, the cessation of Honda’s EV manufacturing in North America could jeopardize the factory infrastructure and supply chain that SHM relies on. This development is particularly ill-timed for Gran Turismo players, as the “AFEELA Cup 2026 presented by Sony Honda Mobility” time trial is currently underway in GT7, featuring the Afeela 1.
The Afeela’s Unique Place in Gaming and Automotive Worlds
The Afeela 1’s integration into Gran Turismo 7 last August marked it as a “PlayStation car,” complete with native PS Remote Play capabilities. This allows owners to connect a DualSense controller and play PS5 games on the car’s infotainment display. The current promotional event in GT7 includes a social media contest with PlayStation Store gift cards as prizes, further entwining the car with the gaming community.
Last year, SHM held a livery design competition in GT7, with the winning design set to feature in Afeela promotional material and possibly on the real car. Whether the real car will exist to display this design is now uncertain.
Historical Context and Future Outlook
Sony first introduced the Vision-S concept car in 2020, embarking on a journey to create a real vehicle six years ago. With Polyphony Digital’s expertise in sound engineering and simulation, the Afeela 1 became a reality, making its way into Gran Turismo. SHM opened showrooms, and trial cars rolled off the production line. Yet, despite these advancements, the Afeela 1’s future remains in question.
For now, the only guaranteed way to experience driving the Afeela 1 is within the virtual world of Gran Turismo 7. The unfolding situation raises questions about the viability of such ambitious automotive projects and the impact of broader industry shifts on niche collaborations.
As the automotive and gaming worlds watch closely, the next steps for SHM and the Afeela 1 will be critical in determining whether this innovative vehicle will reach consumers or remain a digital icon.
