In a surprising twist, the Victorian Liberal Party has gained unexpected attention with a viral social media video showcasing their teamwork in a humorous light. The video features current leader Jess Wilson and three of her predecessors engaging in quirky sports activities, marking what would have been the opening ceremony of the regional Commonwealth Games, which were cancelled by the state government.
Set to the upbeat 1989 track “Pump Up the Jam,” the video humorously dubs itself the “Games that Victoria never hosted.” It features unconventional events like the “running out of money relay” and “highest taxes and debt high jump,” poking fun at the political and financial challenges faced by the state. Sandringham MP Brad Rowswell and Warrandyte’s Nicole Werner are among those who enthusiastically participate in these light-hearted events.
Behind the Scenes of the Viral Sensation
The video, filmed and edited by Wilson’s small social media team, follows a formula seen in previous successful Instagram reels. It was designed to coincide with the original date of the Commonwealth Games’ opening ceremony, while also acknowledging voter fatigue over the issue. The Games’ cancellation in 2023, which cost the state nearly $600 million, led to inquiries but did not significantly impact public support for the then-premier, Daniel Andrews.
David Imber, a communications expert, praised the video for its engaging content and noted its potential to capture the attention of disengaged voters.
“The first frame and the last few frames are very strong,” Imber commented. “I genuinely think it was a good outing.”
He also commended Wilson for participating in swimwear, a move reminiscent of other politicians like Tony Abbott and Peter Malinauskas.
Political Reactions and Implications
The video has sparked conversations across Spring Street, with various reactions from political figures. While some, like Premier Jacinta Allan, dismissed it as “petty politics,” others acknowledged its humor and Wilson’s willingness to dive into the pool. However, a senior Labor source criticized the video for lacking policy direction, stating,
“The entire message seems to be based on ‘we’re not them’ and ‘they are shit’.”
Imber noted the risks involved, highlighting that some viewers might question the appropriateness of such a video amidst rising petrol prices and global tensions. Nonetheless, he emphasized that the video aims to demonstrate a united and motivated party ready to compete in the upcoming state election.
Looking Ahead: A United Front
The Victorian Liberals’ video suggests a shift towards unity after over a decade of internal divisions. By including a diverse range of party members, from Bev McArthur to Brad Battin, the video signals a collective effort to present a cohesive front.
“This could have been a very powerful 30-second message just by Jess,” Imber remarked, “but she’s chosen to make it longer and to include everyone.”
As the state election approaches, the Liberals face the challenge of overcoming the One Nation threat. However, the video indicates a willingness to work together, potentially paving the way for an election victory. Whether this newfound teamwork will translate into electoral success remains to be seen, but the video has certainly put the Victorian Liberals back in the spotlight.
