South Australian tourism operators have emerged victorious at the 2025 Qantas Australian Tourism Awards, securing an impressive three gold, five silver, and three bronze awards. The state’s Tourism Minister hailed these achievements as a “fantastic result,” underscoring South Australia’s growing prominence in the national tourism landscape.
The Veenstra family, renowned for their long-standing contributions to the tourism industry on the Fleurieu Peninsula, clinched a gold award for their Spirit of the Coorong business. Meanwhile, their sister venture, The Big Duck Boat Tours, was awarded gold in the Ecotourism category, highlighting its commitment to connecting visitors with the natural environment.
Celebrating Excellence in South Australian Tourism
Adding to the gold medal tally, Woodhouse Adventure Park was recognized in the Unique Accommodation category, while also earning a silver in Adventure Tourism. The recognition of these businesses reflects a broader trend of innovation and excellence within South Australia’s tourism sector.
As the Adelaide Fringe Festival enjoyed a sunny weekend, it was honored with a silver award in both the Major Festivals & Events and Excellence in Accessible Tourism categories. This dual recognition underscores the festival’s commitment to inclusivity and its significant role in the state’s cultural calendar.
Silver and Bronze Accolades
Other notable silver award recipients included Old Coach Road Estate for Self-Contained Accommodation and Monarto Safari Resort, recognized as a New Tourism Business. The bronze category saw Streaky Sounds Music Festival, Monkey Nut Café, and Seppeltsfield Barossa receiving accolades for their contributions to the tourism industry.
“These awards are an opportunity to celebrate the innovation, creativity, and dedication of the people who make up tourism in South Australia,” said Shaun de Bruyn, CEO of the Tourism Industry Council SA.
Industry Leaders Reflect on Success
According to Shaun de Bruyn, the results represent one of South Australia’s best-ever performances at the Qantas Australian Tourism Awards. He emphasized the dedication of the state’s tourism operators, who are driven by a desire to showcase the best of South Australia and create lasting memories for visitors.
SA Minister for Tourism Zoe Bettison echoed these sentiments, describing the awards as a “huge credit to the passionate operators who bring our state’s tourism experiences to life every day.” The minister’s remarks highlight the vital role of local businesses in enhancing the state’s reputation as a premier travel destination.
Historical Context and Future Prospects
The success at the 2025 awards builds on a legacy of excellence for South Australian tourism. Historically, the state has been known for its diverse offerings, from pristine natural landscapes to vibrant cultural events. This year’s achievements further cement its status as a leader in the national tourism sector.
Looking ahead, the awards are expected to boost South Australia’s tourism profile, attracting more visitors and fostering economic growth. The recognition serves as both a celebration of past achievements and a catalyst for future innovation and development within the industry.
As South Australian tourism operators continue to excel, the focus remains on sustainable growth and enhancing visitor experiences. With a strong foundation and a commitment to excellence, the state’s tourism sector is poised for continued success on the national and international stage.
