
Guangzhou, China and Los Angeles, United States, June 19, 2025 – In a groundbreaking announcement, NetEase Games and 24 Entertainment 临安 (Lin’an) Studio have revealed their latest venture, Blood Message. This cinematic, single-player action-adventure game is set to redefine the AAA gaming landscape with its immersive storytelling and cutting-edge technology.
Powered by the Unreal 5 Engine and enhanced with proprietary tools, Blood Message marks NetEase Games’ first foray into AAA single-player titles. The game promises to blend brutal survival combat with profound Eastern storytelling, offering players a unique and engaging experience.
An Epic Journey Through History
Blood Message transports players to the final years of the Tang Dynasty, a pivotal period in Chinese history. Players will embark on a 3,000-li (approximately 1,000 miles) odyssey back to Chang’an, navigating treacherous terrains and surviving brutal sieges. The game’s setting is not just a backdrop but a cultural landmark, rich with the customs and history of the era.
Players assume the role of a nameless messenger and his young son, caught in the crossfire of a righteous uprising. Their mission is to deliver a message that could alter the fate of their war-torn homeland. This journey explores themes of loyalty, family, and sacrifice, inviting players to etch their own tale amidst the shifting sands of history.
Innovative Gameplay Features
The development team at NetEase Games has crafted Blood Message with several key features:
- Narrative-driven gameplay anchored in cinematic storytelling.
- Visceral, realistic combat blending stealth and survival mechanics.
- Expansive landscapes inspired by the diverse terrains of East and Central Asia.
- A deeply emotional journey exploring themes of family, honor, and cultural identity.
According to Zhipeng Hu, Lead Producer and NetEase Executive Vice President,
“We are ushering players into a new generation of high adventure with Blood Message. As our first completely single-player focused experience, we are prepared to deliver a truly epic and cinematic experience for players around the world.”
Historical and Cultural Significance
The announcement of Blood Message comes at a time when the gaming industry is increasingly exploring historical and cultural narratives. The game’s setting in the Tang Dynasty offers a unique opportunity to delve into a period often overshadowed by more recent historical events.
This development follows a growing trend in the gaming industry to create experiences that are not only entertaining but also educational. By incorporating elements of Chinese history and culture, Blood Message provides players with a deeper understanding of the era and its significance.
Looking Ahead
With its release, Blood Message is poised to make a significant impact on the gaming world. As players prepare to step into the shoes of unsung heroes, the game challenges them to ponder how ordinary people can leave a lasting mark on history.
For more information about Blood Message, players can visit the official website at www.blood-message.com. The game is also set to have a presence on major social media platforms, including YouTube and X.
Meanwhile, NetEase Games continues to solidify its reputation as a leading developer and publisher in the global gaming industry. With a diverse portfolio that includes titles such as Marvel Rivals and Naraka: Bladepoint, the company is well-positioned to continue its trajectory of innovation and success.
As the gaming community eagerly anticipates the release of Blood Message, it remains to be seen how this new title will influence the future of single-player gaming experiences. However, one thing is certain: NetEase Games is ready to deliver a game that will captivate players and leave a lasting legacy.