Ticketek Entertainment Group (TEG) has announced the appointment of Greg Segal as the managing director of sponsorship and premium experiences. This strategic move comes as TEG aims to evolve its platform to align with the anticipated growth in the live entertainment sector.
With over 30 years of experience in brand partnerships, entertainment marketing, and commercial strategy, Segal is poised to bring a wealth of expertise to TEG. Previously, he served as the president of brand and marketing partnerships at Live Nation Entertainment ANZ, where he led a 50-person team responsible for driving sponsorship growth across tours, venues, festivals, and digital platforms.
Segal’s Vision for TEG
In his new role, Segal will spearhead TEG’s newly formed sponsorship and premium experiences division. His primary objective is to unlock integrated brand partnerships across TEG’s diverse platform, which includes sports, music, and live entertainment. Segal will report directly to Cameron Hoy, TEG’s chief operating officer and head of global ticketing.
Segal expressed his enthusiasm for the new role, stating,
“Ticketek Entertainment Group sits at the center of the live experience economy. The opportunity to build a Sponsorship & Premium Experiences division that embeds brands within the fan journey by leveraging data, insight, and digital to drive measurable impact is incredibly exciting.”
Strategic Importance of the Role
The appointment of Segal is a strategic move for TEG as the company seeks to enhance its capabilities in sponsorship and premium experiences. Cameron Hoy highlighted Segal’s deep commercial expertise and his proven ability to forge integrated partnerships that deliver value on a large scale. Hoy remarked,
“As we strengthen our Sponsorship & Premium Experiences capability, Ticketek is bringing together specialist talent, commercial creativity, and insight to create scalable partnership models that drive new revenue streams, deepen fan engagement, and unlock greater value across the platform.”
Background and Industry Context
The live entertainment industry is undergoing significant changes, driven by technological advancements and shifting consumer preferences. Companies like TEG are increasingly focusing on creating immersive experiences that go beyond traditional ticket sales. The integration of sponsorships and premium experiences is seen as a critical component in enhancing fan engagement and generating new revenue streams.
Industry experts note that the appointment of a seasoned professional like Segal is indicative of TEG’s commitment to staying ahead of industry trends. According to a report by PwC, the global live music market is expected to grow significantly in the coming years, with sponsorships playing a pivotal role in this growth.
Looking Ahead
As TEG embarks on this new chapter with Segal at the helm of sponsorship and premium experiences, the company is well-positioned to capitalize on emerging opportunities in the live entertainment space. The focus will be on leveraging data and insights to create meaningful partnerships that resonate with fans and deliver tangible results for brands.
Moving forward, the industry will be watching closely to see how TEG’s new division evolves and how it impacts the broader market dynamics. The success of this initiative could serve as a blueprint for other companies in the sector looking to enhance their sponsorship and premium offerings.
In conclusion, Greg Segal’s appointment marks a significant step for Ticketek Entertainment Group as it seeks to redefine the live entertainment experience through innovative sponsorship and premium initiatives.
