As the traditional projector market experiences a decline, BenQ is capitalizing on the industry’s most dynamic segment: short throw projectors designed for immersive, simulation-driven, and non-traditional applications. Today, BenQ announced the expansion of its projector lineup with four purpose-built models: LU895UST, LH860ST, LK830ST, and LW830ST, tailored specifically for simulation and experiential environments.
These new models cater to applications ranging from golf and sports simulators to projection mapping, immersive rooms, and advanced training environments. Such applications demand precise geometry, flexible aspect ratios, color accuracy, and simplified installation. BenQ’s latest offerings are engineered to meet these demands, powered by BenQ Screen Fill technology, which is designed for non-standard screens, flexible aspect ratios, and immersive layouts.
Innovative Projectors for Diverse Applications
LU895UST: Ultra Short Throw for Immersive Experiences
The LU895UST is a purpose-built ultra short throw laser projector designed for immersive commercial spaces such as projection mapping, museums, themed attractions, and large-scale experiential installations. Its compact form factor, 24/7 durability, and blending-ready design make it ideal for environments where space is limited and visual impact is critical. This model will be available for purchase in March on BenQ.com and through authorized retailers for $3,499.
LH860ST: High-Brightness for Sports Simulators
Designed for golf and sports simulators, the LH860ST delivers a 0.5 throw ratio with higher brightness than most short throw models in its class. It features a lower optical offset, perfect for golf simulators, shooting and military training simulators, ski and sports simulations, immersive rooms, and projection mapping where ambient light and close-range projection are common challenges. It is available now on BenQ.com and through authorized resellers for $2,399.
LK830ST: 4K Resolution for High-Detail Environments
The LK830ST expands BenQ’s simulation lineup with 4K support for golf simulators and other high-resolution applications. It offers improved color accuracy and visual detail at a 0.5 throw ratio optimized for a wide range of simulation environments. This model is available now on BenQ.com and authorized resellers for $2,499.
LW830ST: Value-Driven for Interactive Spaces
The LW830ST is purpose-built for interactive playgrounds, floor projection, edutainment, and sensory rooms. Its compact design and seamless multi-projector blending make it ideal for transforming spaces with large, vivid, color-accurate images that spark creativity and imagination. The LW830ST is available now on BenQ.com and authorized resellers for $1,599.
Screen Fill Technology: Simplifying Complex Installations
Immersive and simulation environments rarely use standard 16:9 screens. From curved walls and ultra-wide simulator bays to custom-built surfaces in museums and experiential venues, installers are often forced to manually reconfigure source devices, GPUs, and software to achieve proper image fit. BenQ Screen Fill technology was designed specifically for these real-world conditions.
With a single menu selection, Screen Fill allows users to choose from common and custom aspect ratios, including 1:1, 4:3, 16:9, 16:10, and ultra-wide formats while automatically adjusting the projector’s output and communicating the correct display settings to the connected system. This ensures a distortion-free, pixel-accurate image that fully fills the screen surface without manual recalibration or external scaling tools.
“The projector industry is changing, and simply repurposing conference room products isn’t enough anymore,” said Bob Wudeck, Senior Director at BenQ. “With BenQ Screen Fill technology and industry-leading color accuracy, we’re giving immersive and simulation designers tools built specifically for how projection is actually being used today – accurately, flexibly, and at scale.”
Implications and Industry Impact
The introduction of these new models signifies BenQ’s commitment to leading the charge in the evolving projector market. As traditional projectors lose ground to more specialized applications, BenQ’s focus on short throw projectors represents a strategic pivot towards innovation and market demand.
The LU895UST will be showcased at the TransWorld Halloween & Attractions Show from March 26-29, 2026. BenQ will demonstrate how haunted house designers and immersive creators are using the projector to deliver large-scale, blended visuals, and striking effects in confined spaces, transforming ordinary walls and sets into fully immersive experiences.
As the demand for immersive and simulation environments grows, BenQ’s latest offerings are well-positioned to meet the needs of designers and integrators seeking reliable, high-performance solutions. The company’s emphasis on color accuracy, factory-calibrated white points, and flexible aspect ratios ensures consistent results, whether deploying a single projector or building large, blended immersive environments.
