Suunto, the renowned Finnish watchmaker, is marking its 90th anniversary with the release of a limited-edition watch that pays homage to its storied past. The Vertical 2 Titanium Limited Edition will be available in March, offering a nostalgic nod to the 1998 Suunto Vector, a pivotal model in the brand’s history.
The limited edition watch, while maintaining the same internal hardware as the standard Vertical 2 launched in late 2025, distinguishes itself with a unique yellow-and-black design. This aesthetic choice, along with a custom dial, directly references the Suunto Vector, which was instrumental in introducing the “ABC” (Altimeter, Barometer, Compass) category to the mountaineering world.
In a tribute to its founding year, Suunto will produce only 1,936 units of this special edition. Despite its nostalgic design, the watch retains modern features, including a 1.5-inch AMOLED display, 65 hours of GPS battery life, and solar charging capabilities. Priced at €799 (approximately $850/£700), the watch will be available for purchase starting March 10, 2026.
A Strategic Move in a Competitive Market
The announcement comes as Suunto seeks to leverage its rich history in the fiercely competitive sports watch market. The strategy of intertwining a product’s story with its features is not new, having been successfully employed by mechanical watch brands and, more recently, by Garmin with its Marq line.
According to industry analysts, Suunto’s decision to create a limited-edition model is a calculated effort to generate buzz and maintain consumer interest. By producing only 1,936 units, Suunto is tapping into the “outdoor collector” demographic, creating a sense of exclusivity and urgency among potential buyers.
“In the ultra-competitive sports watch market, where Suunto is constantly fighting for air against Garmin’s massive range, leaning into its 90-year history is a smart move,” said a market analyst.
The Legacy of the Suunto Vector
The Suunto Vector, launched in 1998, was a groundbreaking model that set the standard for outdoor watches. It was one of the first to integrate altimeter, barometer, and compass functions, which have since become essential features for mountaineers and outdoor enthusiasts.
This development follows a long tradition of innovation at Suunto, which was founded in 1936 by Tuomas Vohlonen. The company has consistently pushed the boundaries of watch technology, from its early compasses to its modern smartwatches.
Meanwhile, the Vertical 2, introduced in 2025, has already been praised for its robust features and durability, making it a favorite among adventurers. The limited-edition model builds on this foundation, adding a layer of historical significance that appeals to both collectors and outdoor enthusiasts alike.
Looking Ahead: The Future of Suunto
The move represents Suunto’s ongoing commitment to innovation while honoring its heritage. As the company looks to the future, it continues to balance cutting-edge technology with the timeless appeal of its classic designs.
According to sources within the company, Suunto plans to expand its product line further, with a focus on integrating more advanced features while maintaining the rugged reliability that has defined its brand for nearly a century.
“Suunto’s strategy here mirrors what we’ve seen plenty of times in the mechanical watch world: selling the story as much as the sensors,” noted a watch industry expert.
As Suunto celebrates its 90th anniversary, the release of the Vertical 2 Titanium Limited Edition not only commemorates its past achievements but also sets the stage for future innovations. With its blend of nostalgia and modernity, Suunto is poised to remain a key player in the sports watch market for years to come.
