Samsung’s 2026 television lineup marks a strategic pivot towards OLED and innovative RGB LED LCD technologies, significantly sidelining 8K offerings. This shift is underscored by the introduction of the S95H and S99H OLED TVs, which Samsung claims are up to 35% brighter than last year’s models. If these claims are validated, the peak brightness could reach an impressive 3,000 nits, enhancing HDR performance considerably.
The new QD-OLED models will be available in sizes ranging from 48 to 83 inches. However, due to supply constraints, the smallest and largest models will utilize WOLED panels. With refresh rates reaching 165Hz, these models are particularly enticing for gaming enthusiasts. Meanwhile, Samsung is broadening its OLED offerings with the S90H and S85H series, responding to robust consumer demand. The S90H series inherits a matte, anti-glare coating from its high-end counterparts, though panel types will continue to vary by size and region, a factor that potential buyers must consider.
Introducing Micro RGB Technology
The most significant technological advancement in Samsung’s lineup is the introduction of the new RGB LED LCD range, also referred to as ‘Micro RGB’. These models, while still traditional LCD TVs, employ red, green, and blue LEDs directly in the backlight. Samsung asserts that these TVs achieve 100% BT.2020 color coverage, which, if accurate, represents a substantial leap forward for HDR technology. The sizes extend up to a colossal 130 inches, positioning Samsung as the first brand to announce an LCD TV of such magnitude.
Scaling Back on 8K
In contrast to its OLED and Micro RGB focus, Samsung is scaling back its 8K offerings. For 2026, only one 8K model, the 98-inch QN990H, is confirmed. Additionally, the popular QN90 mini-LED series will not see a direct successor, highlighting the competitive pressure Samsung faces from aggressive Chinese manufacturers in the LCD market.
Updates Across the Range
The Frame series sees a modest update, with most sizes eliminating the external One Connect box, except for the 43- and 50-inch models. A new 98-inch option joins the lineup, while the Frame Pro continues as an edge-lit mini-LED model. Across the range, Samsung’s Tizen OS advances to version 10, introducing new AI-driven picture and sound enhancements, Google Photos support, and expanded updates for older TV models.
Notably, Samsung’s Art Store will be available on select OLED models for the first time, indicating the company’s growing confidence that burn-in is no longer a significant concern. However, Australian pricing and availability details remain unconfirmed.
Industry Implications and Future Prospects
This strategic shift by Samsung reflects broader trends in the television industry, where OLED technology is increasingly favored for its superior picture quality and energy efficiency. The introduction of Micro RGB technology could further solidify Samsung’s position in the market by offering an alternative to OLED with enhanced color accuracy and size options.
According to industry experts, Samsung’s decision to scale back on 8K may be influenced by the current lack of 8K content and the high costs associated with 8K production and broadcasting. As the competition intensifies, particularly from Chinese manufacturers, Samsung’s focus on innovation and diversification could be crucial in maintaining its market leadership.
Looking ahead, Samsung’s emphasis on OLED and Micro RGB technologies suggests a commitment to meeting evolving consumer preferences while continuing to push the boundaries of television technology. As the company navigates these changes, the industry will be watching closely to see how these innovations impact market dynamics and consumer adoption.
