LAS VEGAS – January 2025 – Samsung Electronics Co., Ltd. has once again set the stage for the future of television technology with a compelling presentation at the CES 2026 Visual Display (VD) Deep Dive session. Held at The Wynn Las Vegas, the event was spearheaded by SW Yong, President of VD Business at Samsung Electronics, and showcased Samsung’s ambitious roadmap for TV innovation extending into 2026 and beyond.
The announcement comes as the global television market is poised for a transformative shift, characterized by a growing demand for premium, larger screens and more intelligent viewing experiences. Samsung, leveraging two decades of market leadership, laid out its strategic vision aimed at redefining the role of the television in the modern connected home.
Revolutionizing the TV Experience with AI
Central to Samsung’s 2026 strategy is the introduction of the Vision AI Companion (VAC), an advanced platform designed to make televisions more intuitive, conversational, and personalized. VAC is set to be integrated across nearly the entire Samsung TV lineup, transforming the television from a passive display into an active participant in everyday life. This innovative approach not only enhances entertainment but also enables deeper smart home integration and more meaningful engagement with users.
“We are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centered on viewing to one based on direct interaction with users,” said President Yong. “As television evolves, Samsung is continuing to earn its leadership role year after year by building on its legacy of hardware excellence.”
Advancing Display Technology
2026 is poised to be a pivotal year for Samsung’s VD business, with a focus on pioneering display technologies. Micro RGB and OLED are set to lead the premium TV segment, while mini LED technology will make premium TV experiences more accessible. Additionally, ultra-large displays are expected to further enhance the immersive entertainment experience both at home and beyond.
Hun Lee, Executive Vice President of VD Business, provided insights into Samsung’s latest innovations, including the unveiling of a 130-inch Micro RGB TV, an industry-first technical achievement. Lee emphasized that Samsung’s product development is driven by the tangible experiences these technologies bring, rather than just their technical specifications.
“As the quality of content improves, it’s natural for users to want a higher degree of immersion,” said EVP Lee. “As we develop our products, Samsung is focusing on the tangible experiences brought by technologies like VAC, rather than just their technical specifications.”
Implications and Future Outlook
This development follows Samsung’s celebration of two decades as the world’s leading TV brand, underscoring a clear message: leadership is earned through continuous innovation. By combining hardware excellence with intelligent, connected experiences, Samsung is shaping a future where televisions deliver not only superior picture quality but also smarter, more personal, and more meaningful experiences in homes worldwide.
The move represents Samsung’s commitment to maintaining its leadership in performance and innovation, bringing state-of-the-art screen experiences to a wider range of consumers. As the company continues to push the boundaries of what’s possible in television technology, industry experts and consumers alike will be watching closely to see how these innovations unfold in the coming years.
Meanwhile, the global market eagerly anticipates how these advancements will influence consumer behavior and the broader technology landscape. With Samsung’s strategic vision and technological prowess, the next era of television promises to be more connected, immersive, and interactive than ever before.
