Samsung Electronics Co., Ltd. has launched its ambitious vision for AI-integrated living at The First Look event during CES 2026, held in the Latour Ballroom at the Wynn Las Vegas. Running through January 7, the event showcases next-generation AI-powered devices and experiences, underscoring Samsung’s commitment to an AI-driven future.
The announcement comes as Samsung positions itself at the forefront of technological innovation, with a focus on AI as the cornerstone of its research and development, product operations, and user experience. TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, emphasized the company’s dedication to creating a unified, personal experience across its diverse product range.
“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances, and services,” said CEO TM Roh. “With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.”
Entertainment Companion: Revolutionizing the Viewing Experience
SW Yong, President of the Visual Display Business at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and Partnerships Officer, highlighted Samsung’s advancements in visual technology. The company unveiled a new lineup of AI-enhanced televisions, featuring the 130-inch Micro RGB, which promises unparalleled picture quality and color accuracy.
The Micro RGB AI Engine Pro enables precise control of RGB colors, delivering vivid images in every scene. Vision AI Companion (VAC) technology further enhances the viewing experience, offering personalized modes such as AI Soccer Mode Pro and AI Sound Controller Pro, which tailor audio and visuals to user preferences.
Samsung’s commitment to innovation extends beyond TVs. The introduction of new WiFi speakers, the Music Studio 5 and 7, complements its soundbar lineup, enhancing audio experiences with a design by Erwan Bouroullec. Meanwhile, Samsung’s ultra-thin OLED S95H and portable projector, The Freestyle+, integrate seamlessly into home aesthetics.
Home Companion: Smart Appliances for Modern Living
Cheolgi Kim, Executive Vice President of the Digital Appliances Division, and Elizabeth Anderson, Head of Integrated Marketing, outlined Samsung’s vision for smart home appliances. The AI-enabled Family Hub refrigerator, with its AI Vision powered by Google Gemini, simplifies meal planning and food management by tracking food items and offering recipe recommendations.
Samsung’s Bespoke AI Laundry Combo and Bespoke AI AirDresser address common household challenges, providing convenience and efficiency. The AI Jet Bot Steam Ultra, equipped with a Qualcomm Dragonwing™ processor, offers advanced cleaning capabilities and serves as a home monitoring device.
Samsung’s Bespoke AI appliances have received a CES Innovation Award, highlighting their role in creating a holistic, AI-powered home experience.
Care Companion: Proactive Health and Wellness
Praveen Raja, Vice President and Head of Digital Health at Samsung Research America, introduced Samsung’s vision for intelligent care. By integrating health and wellness features across its ecosystem, Samsung aims to shift from reactive to proactive care, offering personalized exercise, sleep coaching, and dietary recommendations.
Security remains a priority, with Samsung Knox and Knox Matrix safeguarding user data. These systems continuously adapt to evolving AI risks, ensuring data protection throughout AI training processes.
As CES 2026 continues, Samsung invites attendees to explore its exhibition zone, open to the public from January 4-7. The company’s comprehensive approach to AI living promises to redefine how users interact with technology, setting a new standard for connected experiences.
