Unveiled ahead of CES 2026 in Las Vegas, Samsung Electronics today announced the global launch of The Freestyle+, their latest AI-powered portable projector. This device is designed to deliver a more flexible and personalized entertainment experience across a wide range of spaces, marking a significant step forward in home entertainment technology.
The Freestyle+ builds on the distinctive design of the original Freestyle while introducing enhanced AI capabilities, improved brightness, and expanded entertainment features. This allows users to enjoy content more freely, with minimal setup or adjustment. According to Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, “The Freestyle+ reflects Samsung’s vision to create displays that adapt to how people live and move between spaces.” He further emphasized that the combination of true portability with AI optimization makes it easier to enjoy a consistent, high-quality experience wherever you are.
Innovative AI Technology for Seamless Viewing
At the core of The Freestyle+ is AI OptiScreen, Samsung’s AI-powered screen optimization technology. This feature automatically adjusts the picture to different spaces, allowing users to simply point, place, and start watching. AI OptiScreen includes a set of intelligent features designed to optimize the picture across various surfaces and environments:
- 3D Auto Keystone: Automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains, or angled walls.
- Real-time Focus: Continuously adjusts focus as the projector moves or rotates, maintaining clear, stable images and reducing blurring or visual noise.
- Screen Fit: Automatically adjusts the image to match the screen area when used with a compatible projector screen accessory.
- Wall Calibration: Analyzes the color or pattern of the projection surface and minimizes visual distractions for clearer viewing.
This intelligent viewing experience is further enhanced by Vision AI Companion features, which integrate enhanced Bixby with AI services, providing a seamless user experience.
Portability and Everyday Use
Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. This design allows users to move it freely without worrying about whether the space is “right” for projection. Its 180-degree rotating design supports projection at various angles, including walls, floors, and ceilings, without additional mounts or accessories. This flexibility makes The Freestyle+ adaptable to different rooms and moments throughout the day.
Entertainment on the Go with Immersive Sound
Beyond the living room, The Freestyle+ offers entertainment without the need for additional external devices or fixed setups. Built-in access to Samsung TV Plus and Samsung Gaming Hub allows users to stream, play, and explore content directly from the projector. For audio, The Freestyle+ delivers immersive sound through its built-in 360-degree speaker, tuned to produce rich, full audio in a compact design. The Q-Symphony feature allows the projector to work in sync with compatible Samsung soundbars, creating a more layered and cohesive sound experience wherever it is used.
Samsung Electronics will showcase The Freestyle+ at CES 2026, taking place January 6–9 in Las Vegas, with a phased global rollout planned for the first half of the year. This development follows a trend of increasing demand for portable and intelligent home entertainment solutions, reflecting broader shifts in consumer preferences towards flexible and smart technology.
As the technology landscape continues to evolve, Samsung’s introduction of The Freestyle+ represents a significant advancement in the realm of portable projectors. With its innovative features and user-friendly design, it is set to redefine how consumers experience entertainment in diverse environments. The move represents Samsung’s ongoing commitment to pushing the boundaries of what’s possible in visual display technology.
