In 2025, Apple services experienced a record-breaking year characterized by substantial growth, global expansion, and continuous innovation. From Apple TV and Apple Music to essential tools like Apple Pay and iCloud, the company delivered enriching experiences to users worldwide. This remarkable year was marked by significant engagement during the holiday season, reflecting Apple’s commitment to enhancing users’ daily lives.
The announcement comes as Apple services rolled out game-changing features, shattering records in the process. The App Store alone boasted over 850 million average weekly users globally, with developers earning more than $550 billion on the platform since its launch in 2008. Meanwhile, Apple Pay made a significant impact by eliminating over $1 billion in fraud and generating more than $100 billion in incremental merchant sales globally.
Record-Breaking Achievements Across Services
Apple TV eclipsed all prior viewership records in December 2025, while Apple Music reached all-time highs in both listenership and new subscribers. The App Store saw a record number of visitors between Christmas Eve and New Year’s Day, with customer spending on digital goods and services also hitting a new peak.
Building on its record-breaking year, Apple TV introduced a bold new identity, expanded its live sports offerings, and unveiled a series of platform enhancements. Apple Music celebrated its 10-year anniversary with its biggest product feature release since launch, expanding its reach beyond the Apple ecosystem.
Global Expansion and Innovation
Apple marked milestone anniversaries across services, including Apple Podcasts, Music, and News, made possible by artists, creators, journalists, and storytellers. The company expanded its services to more users globally, with Apple Pay now available in 89 markets, and Apple Fitness+ reaching 28 additional countries and regions.
New updates delivered increasingly personalized experiences for users. Apple Wallet leveraged Apple Intelligence for order tracking, while Apple Maps introduced features like Preferred Routes and Visited Places. Apple Music’s AutoMix and Lyrics Translation broke down language barriers, enhancing the listening experience.
Financial and Consumer Impact
According to Apple data, Apple Pay’s global reach now includes more than 11,000 banks and network partners. Over the past year, Apple Pay has eliminated significant fraud and generated substantial merchant sales, outpacing overall growth in consumer spending during peak shopping periods.
Apple Wallet introduced support for Japan’s My Number Card, marking the first international ID in Wallet, and launched Digital ID in the U.S. for identity verification. These innovations highlight Apple’s commitment to security and convenience in digital transactions.
Expanding Ecosystem and Developer Success
Apple invests daily to ensure the App Store remains a safe and trusted platform, leading to unprecedented engagement with over 850 million weekly users across 175 countries. Developers have earned more than $550 billion since 2008, with the App Store ecosystem facilitating $1.3 trillion in developer billings and sales in 2024.
The App Store’s record-breaking visitor numbers and customer spending during the holiday season underscore its role in driving growth for developers. Productivity and education apps were among the most popular with customers, reflecting evolving consumer needs.
Looking Ahead: Continued Innovation
As Apple looks to the future, it remains committed to bringing innovation and intelligent enhancements to its services, guided by a commitment to privacy and a phenomenal customer experience. The company plans to further expand its relationship with major sports leagues and enhance its offerings across various platforms.
Apple’s senior vice president of Services, Eddy Cue, emphasized the company’s dedication to innovation and customer satisfaction, stating, “We’ll continue to bring innovation and intelligent enhancements to Apple services, always guided by our commitment to privacy and a phenomenal customer experience.”
With a focus on expanding its ecosystem and enhancing user experiences, Apple is poised to continue its trajectory of growth and innovation in the coming years.
