Samsung has unveiled an ambitious roadmap for its television lineup through 2026, focusing on artificial intelligence, ultra-large screens, and cutting-edge display technologies such as Micro RGB and OLED. This strategic direction was announced during a Visual Display Deep Dive session at CES in Las Vegas, led by SW Yong, President of VD Business at Samsung Electronics.
The announcement comes as the global TV market experiences a shift towards premium models, larger screen sizes, and more intelligent services. Samsung executives highlighted the company’s plans to position Micro RGB and OLED at the top of its portfolio by 2026, while mini LED models will offer broader access to premium features and superior image performance. Ultra-large displays will be integrated across the range, targeting a more immersive viewing experience in living rooms and other spaces.
AI-Focused Platform: Vision AI Companion
Central to Samsung’s 2026 television strategy is the introduction of a new artificial intelligence platform, Vision AI Companion, designed to enhance the operation of TVs and foster new forms of interaction between viewers and their sets. This intelligent layer will be integrated across Samsung’s ecosystem of screens, expanding the television’s role beyond traditional video and gaming.
According to Samsung, the Vision AI Companion will deepen integration with smart home functions and personalize engagement with on-screen services. Initial rollout will occur in selected regions and models, with features and availability varying based on specific remote controls and local language support.
Premium Screen Push
At the Deep Dive session, Samsung also showcased a new 130-inch Micro RGB television, marking a technical first for the company and positioning it at the premium end of its 2026 lineup. Hun Lee, Executive Vice President of VD Business, emphasized that rising content quality is driving consumer expectations for more immersive viewing experiences.
“As the quality of content improves, it’s natural for users to want a higher degree of immersion,” said EVP Lee, Executive Vice President of VD Business, Samsung Electronics.
Samsung plans to maintain OLED in the premium bracket alongside Micro RGB, while mini LED will target consumers seeking high-end specifications without the highest price tags. This tiered approach responds to a market trend towards larger, more feature-rich sets. The company also reiterated its interest in lifestyle television designs, focusing on aesthetics, flexible placement, and alternative use cases beyond traditional broadcast and streaming consumption.
The Connected Home Role
Samsung is positioning its televisions as central devices in the connected home, viewing them as hubs for interaction with other smart devices and primary displays for entertainment. The firm intends to continue its long-standing focus on hardware while placing greater emphasis on software layers, AI systems, and integrations with its wider product ecosystem.
Executives linked this combined hardware and software strategy to the company’s efforts across other categories, such as smartphones, wearables, and home appliances. They anticipate that cross-device experiences will become more consistent as AI features and connectivity options expand.
Looking beyond 2026, Samsung plans further updates to its television portfolio and AI platform. The company aims to refine both picture quality and intelligent functions as it seeks growth in the premium TV segment. This development follows Samsung’s two-decade-long reign as the top global TV brand, a position it aims to extend as televisions become more integrated into the connected home.
