11 February, 2026
alcohol-consumption-in-hunter-reaches-decade-high-amid-rising-social-costs

Alcohol consumption in the Hunter region of New South Wales has reached a 10-year high, with new research shedding light on the social and personal factors driving this trend. The social cost of alcohol use in the Hunter is now estimated at a staggering $2 billion, reflecting the broader national issue where alcohol remains a leading cause of disease burden and hospitalisation.

According to the latest data, 10.2% of individuals aged 16 and over in the Hunter district consume alcohol daily. This figure surpasses other health districts such as Western Sydney (3%), South Western Sydney (3.5%), and South Eastern Sydney (5.2%). The Central Coast reported a daily drinking rate of 7.5%, southern NSW 11.9%, and the state average at 6.9%.

Understanding the Social Cost

The national analysis estimates the total social cost of alcohol use in Australia at $75 billion. These costs encompass premature deaths, illnesses, crime, lost productivity, and healthcare expenses. Alcohol’s impact extends beyond individuals, affecting families, workplaces, and the justice system. The findings highlight a persistent trend in Australia where alcohol use is deeply embedded in social and cultural activities.

New research indicates that personal and social factors are more significant contributors to high-risk drinking than workplace factors such as long working hours. This insight comes from a comprehensive study led by Flinders University, which analyzed over two decades of data from the Household Income and Labour Dynamics in Australia survey.

Workplace Influence on Drinking Habits

The study, co-authored by Dr. Kirrilly Thompson of the University of Newcastle, found that work-related stress and shift work do influence high-risk drinking patterns. Dr. Thompson emphasized the implications for employers, noting, “Workplaces can’t ignore this issue. Long hours and shift work are linked to harmful drinking patterns.” She further pointed out the persistence of myths like “alcohol helps you sleep” among shift workers.

“Employers need to provide education about the real effects of alcohol, promote work-life balance, and offer support for stress management,” Dr. Thompson said, adding that these steps could “make a real difference.”

For workplaces demanding long hours or operating on shift schedules, targeted strategies to reduce alcohol-related harm could prove beneficial. The study found associations between work and alcohol use, rather than direct cause-and-effect relationships, yet the patterns were deemed strong enough to inform policy and workplace health programs.

Challenging Common Assumptions

Lead author Dr. Gianluca Di Censo, from Flinders’ College of Medicine and Public Health, noted that the findings challenge common assumptions about workplace stress being a primary driver of excessive drinking. “We often think of workplace stress as one of the main drivers of excessive drinking,” Dr. Di Censo remarked. The study revealed that shift workers are more likely to engage in single-occasion high-risk drinking, and those desiring more work hours also showed elevated risk.

“Wanting more work hours may reflect underlying factors such as financial stress, workaholism, or other traits,” Dr. Di Censo explained.

Implications and Future Steps

The implications of these findings are significant for public health policy and workplace practices. By understanding the root causes of high-risk drinking, more effective interventions can be developed. Employers are encouraged to take proactive steps in addressing alcohol use among their workforce, particularly in industries with high stress and irregular hours.

Looking forward, the integration of educational programs and supportive workplace policies could mitigate the social costs of alcohol use. As the Hunter region grapples with its high rates of daily drinking, these insights offer a pathway to reducing harm and fostering healthier communities.

As the conversation around alcohol use continues, the focus remains on creating environments that support healthier choices and address the complex factors contributing to alcohol consumption.