Ford is making waves with its revitalized hybrid strategy, potentially incorporating a V8 engine into its next-generation Raptor models. Ford CEO Jim Farley has hinted at a V8-powered Raptor, leveraging the automaker’s participation in the 2026 Dakar Rally with Raptor T1+ racers, which utilize a version of the iconic 5.0-litre Coyote V8 from the Mustang muscle car.
Speaking from the Saudi Arabian desert at the Dakar Rally bivouac, Ford’s enthusiastic chief suggested that a V8 hybrid powertrain could soon become a reality in the off-road sector—a space Ford aims to dominate. “Our best-selling F-150 is the EcoBoost hybrid,” Farley noted, emphasizing the growing role of hybridization in Ford’s performance vehicles.
Hybridization: The Future of Ford’s Performance Vehicles
Farley’s comments underscore Ford’s commitment to hybrid technology across its lineup, including off-road vehicles. This sentiment was echoed by Will Ford, general manager of the newly rebranded Ford Racing division, who views hybrid systems as crucial for extending the life of the V8 engine within the brand.
“Hybrid is the performance drivetrain of the future,” said Will Ford, highlighting the importance of listening to customer desires while pushing the Raptor’s capabilities. A hybrid V8 is “absolutely” on the cards for the Raptor family, he confirmed.
The potential inclusion of a V8 hybrid powertrain in the Raptor lineup, which includes the F-150, Bronco, and Ranger, seems most logical for the full-size F-150 pickup. This model already features a V8 in its flagship Raptor R variant.
Strategic Shift Amidst Broader Market Trends
Reports suggest that a V8 hybrid powertrain is already part of Ford’s future model plans, with a petrol-electric Mustang undergoing advanced testing. This move aligns with a broader industry shift towards hybrids, as demand for fully electric vehicles faces challenges.
In December, Ford announced a US$19.5 billion (A$29bn) capital investment adjustment, redirecting funds towards growth opportunities in pickup trucks, vans, and hybrids. By 2030, Ford anticipates that about half of its global sales will consist of hybrid vehicles, extended-range electric vehicles, and battery-electric vehicles, up from 17% today.
By 2030, Ford aims for half of its global sales to be hybrids, EREVs, and EVs.
Enhancing Off-Road Capability with Hybrid Technology
Ford’s strategy appears to be paving the way for an off-road electrification approach that enhances vehicle capability without sacrificing character. Adding an electric motor to a V8 engine would provide additional low-rpm torque, improving both performance and efficiency.
This approach mirrors that of Porsche, which recently introduced its first hybrid-powered 911. Like Porsche, Ford aims to boost performance with hybrid technology rather than focusing solely on fuel savings.
Farley highlighted the real-world benefits of hybrid technology in off-road conditions, such as instant torque, durability, and power in remote areas. He pointed to the “exportable power” feature of battery-equipped vehicles like the plug-in hybrid Ranger PHEV, which can power campsites or worksites.
Ford’s ‘Pro Power Onboard’ system already markets the Ranger PHEV as a mobile power source, eliminating the need for a generator for tradespeople and adventurers alike.
Looking Ahead: The Future of Raptor Models
Today’s Ranger Raptor features a high-output 3.0-litre twin-turbo petrol V6 and a high-performance chassis with advanced semi-active Fox dampers, central to the identity of Ford’s off-road ‘super trucks’.
While embracing hybridization, Farley emphasizes that this is not a departure from traditional combustion power or the emotional appeal of enthusiast vehicles. “I like that our company is unapologetically American with the sound,” he remarked, underscoring the importance of the V8’s distinctive sound.
Raptor versions account for up to 15% of sales of Australia’s most popular new vehicle over the past three years, with a limited-edition Mustang Raptor reportedly in development. The prospect of a high-performance hybrid V8 in Ford’s next-generation off-road models is likely to excite Raptor enthusiasts.
As Ford continues to innovate, the integration of hybrid technology into its Raptor models represents a significant step in maintaining its leadership in the off-road vehicle market while adapting to evolving consumer demands and environmental considerations.
