Samsung has introduced a significant upgrade to its portable projector lineup with the unveiling of the Freestyle+ at CES 2026. This new model boasts enhanced brightness and innovative AI-driven features designed to optimize viewing experiences on uneven surfaces.
The standout feature of the Freestyle+ is its AI OptiScreen technology, which automatically adjusts picture quality based on various settings. This development is part of a comprehensive suite of features that includes 3D Auto Keystone, Real-time Focus, Screen Fit, and Wall Calibration.
Revolutionary Features for Enhanced Viewing
The 3D Auto Keystone feature is particularly noteworthy, as it automatically corrects image distortion when projecting onto uneven surfaces such as curtains or angled walls. This is complemented by Real-time Focus, which minimizes blurring or visual noise when the projector is in motion. Wall Calibration further enhances the viewing experience by detecting the color or pattern of the surface to reduce visual distractions, while Screen Fit ensures the screen ratio is adjusted automatically when using a projector screen accessory.
In addition to these features, the Freestyle+ supports Samsung’s Vision AI Companion, which brings conversational AI capabilities to the projector. Users can summon Bixby, Samsung’s virtual assistant, to ask questions about on-screen content, enhancing interactivity and user engagement.
Brightness and Sound: A New Benchmark
One of the most significant improvements in the Freestyle+ is its brightness. With 430 ISO Lumens, it is twice as bright as its predecessor, setting a new benchmark for portable projectors. While Samsung has not disclosed the maximum resolution or screen size supported by the Freestyle+, the previous model offered a maximum resolution of 1080p and a projection size range of 30 to 100 inches.
Sound quality is another area where the Freestyle+ excels. It features a built-in 360-degree speaker and supports Q-Symphony, allowing users to connect the projector to compatible Samsung soundbars for an immersive audio experience.
Seamless Streaming and Gaming Capabilities
The Freestyle+ makes streaming content easier with built-in access to popular streaming apps and Samsung TV Plus, the company’s free ad-supported streaming service offering news, sports, entertainment, and more. Additionally, the projector includes support for Samsung Gaming Hub, catering to gaming enthusiasts seeking a portable yet powerful gaming experience.
Implications and Market Impact
The introduction of the Freestyle+ with its AI-powered enhancements and improved brightness represents a significant step forward in portable projection technology. As consumers increasingly seek versatile and high-quality home entertainment solutions, Samsung’s latest offering is poised to capture a substantial share of the market.
Industry experts suggest that the integration of AI in consumer electronics is a growing trend, with potential applications extending beyond projectors to other home entertainment devices. The Freestyle+ is a testament to Samsung’s commitment to innovation and its ability to adapt to evolving consumer demands.
Looking ahead, the success of the Freestyle+ could influence future developments in the projector market, encouraging competitors to incorporate similar AI-driven features. As technology continues to advance, consumers can expect even more sophisticated and personalized viewing experiences.
With the Freestyle+, Samsung not only enhances its product lineup but also sets a new standard for what consumers can expect from portable projectors. As the industry evolves, the Freestyle+ stands as a beacon of innovation, promising to deliver exceptional viewing experiences in a variety of settings.
