In a landmark year for Apple, 2025 saw unprecedented growth and innovation across its services, including Apple TV, Apple Music, Apple News, and Apple Pay. The tech giant’s commitment to enhancing user experience and expanding its global reach was evident in the remarkable engagement levels reported during the holiday season.
Apple’s services shattered previous records, with the App Store alone boasting over 850 million average weekly users worldwide. Developers on the platform have collectively earned over $550 billion since its inception in 2008, reflecting the platform’s significant impact on the digital economy. Meanwhile, Apple Pay played a crucial role in eliminating over $1 billion in fraud and generating more than $100 billion in incremental merchant sales globally.
Expanding Global Reach and Innovation
The year marked significant anniversaries for Apple services, including Apple Podcasts, Music, and News. These platforms have thrived thanks to the contributions of artists, creators, journalists, and storytellers. Apple Pay’s availability now spans 89 markets, while Apple Fitness+ expanded to 28 additional regions, demonstrating Apple’s commitment to reaching more users globally.
Innovations in Apple services have made user experiences more personalized and intuitive. Apple Wallet, for instance, leverages Apple Intelligence to help users track their orders, while Apple Maps introduced features like Preferred Routes and Visited Places using on-device intelligence. Apple Music’s new features, such as AutoMix and Lyrics Translation, have broken down language barriers and enhanced the listening experience.
Record-Breaking Engagement and Recognition
Apple TV experienced a surge in viewership, with December 2025 setting a new record for monthly engagement. This was fueled by the global streaming debuts of popular titles like “F1,” “Pluribus,” and “The Family Plan 2.” The platform’s success was further highlighted by its achievements at the Emmy Awards, where it received numerous accolades, including the most Emmy-winning freshman comedy, “The Studio.”
Apple Music also celebrated a record-breaking year, marking its 10th anniversary with significant product feature releases and the opening of a new state-of-the-art studio. The service expanded its reach beyond the Apple ecosystem, partnering with companies like GM and TuneIn to bring Apple Music to a wider audience.
Enhancements Across Apple Services
Apple Pay continued to deliver value by expanding its network to include over 11,000 banks and partners globally. The introduction of Digital ID in the U.S. and support for Japan’s My Number Card marked significant advancements in identity verification through Apple Wallet.
Apple Maps expanded its Detailed City Experience to new locations, including New Orleans and Singapore, while the Find My app introduced new features to enhance user privacy and security. These enhancements reflect Apple’s ongoing commitment to providing users with innovative and secure services.
Looking Ahead: Continued Innovation and Expansion
As Apple looks to the future, the company remains focused on bringing intelligent enhancements to its services while prioritizing user privacy and experience. The upcoming expansion of its relationship with Formula 1® and the introduction of new features across its platforms are set to further solidify Apple’s position as a leader in the tech industry.
According to Eddy Cue, Apple’s senior vice president of Services, “We continue to invest every day to ensure the App Store remains a safe and trusted place for users to find great apps.” This dedication to quality and innovation is expected to drive further growth and engagement across Apple services in the coming years.
With a record-breaking year behind them, Apple is poised to continue its trajectory of growth and innovation, delivering enriching experiences to users worldwide.
