11 January, 2026
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Controversy is mounting in China following a remark by Jang Won-young, a member of the popular K-pop group IVE, who referred to Hong Kong as one of the “countries” she likes. This statement, made during a behind-the-scenes video, has sparked a wave of criticism and calls for a boycott of the group’s content in China.

The contentious comment appeared in a video on IVE’s official YouTube channel. The video, which showcased the group’s visit to Hong Kong for an awards ceremony, featured Jang expressing her fondness for the city. “We should eat a delicious dinner,” she said, adding, “I like Hong Kong. There is a lot of good food. Hong Kong is one of the countries I like.”

Jang’s choice of words quickly drew ire from Chinese social media users, who interpreted her reference to Hong Kong as a “country” as a challenge to China’s sovereignty. Under the One China principle, Hong Kong is recognized as a special administrative region of China, and any suggestion otherwise is highly sensitive.

Social Media Outrage and Boycott Calls

On Chinese social media platforms, hashtags such as “#JangWonyoungHongKongCountry,” “#IVEGetOutofChina,” and “#KoreanIdolsHistoryEducation” have gained traction. Many users are calling for a boycott of IVE-related content, arguing that Jang’s comment reflects a lack of understanding of China’s territorial integrity.

Local media outlets have further amplified the controversy. Sina Entertainment described the comment as “a clear challenge to China’s territorial sovereignty and integrity.” Meanwhile, the Global Times criticized Korean idols for benefiting from Chinese fans’ consumption while allegedly failing to respect China’s sovereignty. The publication suggested that these stars lack political sensitivity despite the importance of the Chinese market.

Historical Context and Cultural Sensitivity

This incident is not the first time a K-pop star has faced backlash in China over politically sensitive remarks. The complex relationship between China and South Korea often places Korean celebrities in the crosshairs of geopolitical tensions. In recent years, several high-profile cases have highlighted the delicate balance these stars must maintain while navigating international fame.

Experts suggest that the growing influence of social media in China has intensified scrutiny on public figures, particularly those from South Korea. “The Chinese market is crucial for K-pop artists, but it comes with expectations of cultural and political awareness,” said Dr. Kim Ji-hyun, a professor of East Asian Studies. “Missteps, even unintentional, can lead to significant backlash.”

Implications for K-pop and Future Relations

The video in question has since been made private, but the backlash continues to simmer. Observers are keenly watching how public sentiment in China will evolve and whether this incident will have lasting impacts on IVE’s presence in the region.

For K-pop groups, maintaining a positive image in China is vital due to the country’s substantial fan base and lucrative market opportunities. However, the need for cultural sensitivity and political awareness is increasingly evident. As the world becomes more interconnected, the actions and words of public figures are subject to global scrutiny.

Moving forward, it remains to be seen how IVE and their management will address the situation. Will they issue an apology or clarification? How will this affect their promotional activities in China? The answers to these questions could shape the future of K-pop’s relationship with one of its largest audiences.

This article, originally from the Hankook Ilbo and translated by a generative AI system, has been edited for clarity and context by The Korea Times.