Unveiled ahead of CES 2026 in Las Vegas, Samsung Electronics has announced the global launch of The Freestyle+, their latest AI-powered portable projector. Designed to deliver a more flexible and personalized entertainment experience, this innovative device is set to revolutionize how users enjoy content across various spaces.
The Freestyle+ builds on the distinctive design of the original Freestyle, introducing enhanced AI capabilities, improved brightness, and expanded entertainment features. This allows users to enjoy content more freely, with minimal setup or adjustment. “The Freestyle+ reflects Samsung’s vision to create displays that adapt to how people live and move between spaces,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “By combining true portability with AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are.”
Innovative AI Technology for Seamless Viewing
At the core of The Freestyle+ is AI OptiScreen, Samsung’s AI-powered screen optimization technology. This feature automatically adjusts the picture to different spaces, allowing users to simply point, place, and start watching. AI OptiScreen includes a suite of intelligent features that enhance the viewing experience:
- 3D Auto Keystone: Automatically corrects distortion even on uneven or non-flat surfaces such as corners, curtains, or angled walls.
- Real-time Focus: Continuously adjusts focus as the projector moves or rotates, maintaining clear, stable images and reducing blurring or visual noise.
- Screen Fit: Automatically adjusts the image to match the screen area when used with a compatible projector screen accessory.
- Wall Calibration: Analyzes the color or pattern of the projection surface and minimizes visual distractions for clearer viewing.
This intelligent viewing experience is further supported by Vision AI Companion features, which integrate enhanced Bixby with AI services, offering a seamless and intuitive user interface.
Portability and Design for Everyday Use
Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. Its 180-degree rotating design supports projection at various angles, including walls, floors, and ceilings, without additional mounts or accessories. This flexibility allows The Freestyle+ to adapt naturally to different rooms and moments throughout the day.
The announcement comes as consumers increasingly seek versatile technology that fits into their dynamic lifestyles. The Freestyle+ addresses this demand by offering a portable solution that does not compromise on quality or functionality.
On-the-Go Entertainment with Immersive Sound
Designed for moments beyond the living room, The Freestyle+ brings entertainment with you without relying on additional external devices or fixed setups. Built-in access to Samsung TV Plus and Samsung Gaming Hub allows users to stream, play, and explore content directly from the projector.
For audio, The Freestyle+ delivers immersive sound through its built-in 360-degree speaker, tuned to produce rich, full audio in a compact design. Q-Symphony allows the projector to work in sync with compatible Samsung soundbars, creating a more layered and cohesive sound experience wherever it is used.
Looking Ahead: The Future of Portable Entertainment
Samsung Electronics will showcase The Freestyle+ at CES 2026, taking place January 6–9 in Las Vegas, with a phased global rollout planned for the first half of the year. This development follows Samsung’s ongoing commitment to innovation in the consumer electronics space, particularly in creating devices that enhance user experience through advanced technology.
As the market for portable and flexible entertainment solutions continues to grow, The Freestyle+ represents a significant step forward in meeting consumer demands. By integrating cutting-edge AI technology with practical design, Samsung is setting a new standard for what portable projectors can achieve.
According to industry analysts, the introduction of The Freestyle+ could influence future trends in the projector market, encouraging competitors to explore similar innovations. As technology continues to evolve, the emphasis on portability and adaptability is likely to become increasingly important.
The move represents Samsung’s strategic effort to maintain its leadership in the visual display industry, leveraging its expertise in AI and consumer electronics to deliver products that resonate with modern lifestyles.
