Samsung Electronics has unveiled The Freestyle+, an innovative AI-powered portable projector, ahead of the CES 2026 event in Las Vegas. This latest offering promises to enhance the way users experience streaming, gaming, and flexible viewing, boasting improved brightness and AI-driven screen optimization, making it suitable for a variety of spaces and moments.
The launch of The Freestyle+ marks a significant step in Samsung’s journey to redefine portable entertainment. Building on the success of the original Freestyle, this new model introduces advanced AI capabilities, allowing for a more personalized and seamless user experience. According to Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, “The Freestyle+ reflects Samsung’s vision to create displays that adapt to how people live and move between spaces.”
AI OptiScreen: Revolutionizing Portable Projection
At the heart of The Freestyle+ is AI OptiScreen, a cutting-edge technology designed to automatically adjust the picture quality based on the environment. This feature enables users to simply point, place, and start watching without the need for manual adjustments.
Key Features of AI OptiScreen
- 3D Auto Keystone: Corrects distortion on uneven surfaces such as corners or angled walls.
- Real-time Focus: Maintains clear images by continuously adjusting focus as the projector moves.
- Screen Fit: Automatically aligns the image to fit the screen area with compatible accessories.
- Wall Calibration: Analyzes and adjusts for the color or pattern of the projection surface to minimize distractions.
These intelligent features are complemented by Vision AI Companion, which integrates enhanced Bixby with AI services, further elevating the viewing experience.
Designed for Portability and Everyday Use
The Freestyle+ is crafted with portability in mind, featuring a compact cylindrical design that is easy to transport. Its 180-degree rotating capability allows for projection on various surfaces, including walls, floors, and ceilings, without the need for additional mounts. This flexibility ensures that users can enjoy their content in any environment, whether at home or on the go.
On-the-Go Entertainment
Beyond the traditional living room setup, The Freestyle+ offers built-in access to Samsung TV Plus and Samsung Gaming Hub, enabling users to stream and play content directly from the projector. The inclusion of a 360-degree speaker provides immersive audio, while Q-Symphony technology allows for synchronization with compatible Samsung soundbars, enhancing the overall sound experience.
Looking Ahead: Samsung at CES 2026
Samsung Electronics plans to showcase The Freestyle+ at CES 2026, scheduled from January 6–9 in Las Vegas. A phased global rollout is anticipated for the first half of the year, signaling Samsung’s commitment to pushing the boundaries of portable entertainment technology.
For those interested in Samsung’s 2026 product lineup, including The Freestyle+, registration is available via the company’s official website. This launch not only highlights Samsung’s innovative prowess but also sets the stage for future advancements in portable projection technology.
As the landscape of home entertainment continues to evolve, Samsung’s introduction of The Freestyle+ stands as a testament to the company’s dedication to enhancing user experiences through technology. With AI-driven features and unmatched portability, The Freestyle+ is poised to become a staple in modern entertainment setups.
