Adobe has announced a strategic partnership with Runway, aiming to redefine the landscape of AI-powered video production. This collaboration merges Runway’s cutting-edge generative video technology with Adobe’s renowned creative tools, promising to set a new standard for AI-driven video workflows. The partnership is expected to benefit creators, studios, and brands by providing innovative solutions that enhance creative potential.
Adobe will serve as Runway’s preferred API creativity partner, granting Adobe customers early access to Runway’s latest models, including the new Gen-4.5. This model is now available exclusively in Adobe Firefly, Adobe’s comprehensive creative AI studio, and on Runway’s platform. The companies will work together to develop new AI innovations, initially integrating them into Adobe Firefly.
Revolutionizing Video Production with AI
As the video production landscape evolves, professionals increasingly rely on Adobe’s creative ecosystem, which includes Firefly, Premiere, and After Effects, to craft and scale their narratives across multiple platforms. Ely Greenfield, Adobe’s CTO and Senior VP of Digital Media, emphasized the synergy between Runway’s generative video technology and Adobe’s trusted workflows, stating,
“Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.”
Cristóbal Valenzuela, CEO and co-founder of Runway, highlighted the impact of this partnership, noting,
“We’re building AI tools that are redefining creativity, storytelling, and entertainment, with Gen-4.5 as the latest example.”
This collaboration aims to bring Runway’s latest generative video technology to a broader audience through Adobe’s industry-standard creative tools.
Building the Future of Generative Video
Runway has named Adobe its preferred API creativity partner, allowing Adobe customers to be the first to access new models as they are released. Starting today, Adobe Firefly users can explore Runway’s Gen-4.5 model, which offers enhanced motion quality, prompt adherence, and visual fidelity. This enables creators to stage intricate scenes with realistic physics and expressive characters, maintaining consistency across various generation modes.
With Gen-4.5, creators can generate video from text prompts, experiment with visual styles, pacing, and motion, and seamlessly transition to Firefly’s video editor to refine their creations. These videos can then be further polished using Adobe Premiere, After Effects, and other Creative Cloud applications.
A Creator-First Approach to AI
Adobe and Runway’s partnership underscores a commitment to making generative video a reliable component of creative workflows. By collaborating with independent filmmakers, major studios, leading agencies, and global enterprises, the companies aim to co-develop new video capabilities directly within Adobe tools that professionals trust for critical projects.
Adobe Firefly offers creators unparalleled choice and flexibility, allowing them to mix and match models that best suit their project’s style and tone. It is the only platform where creators can access top generative models and AI-powered tools for video, audio, imaging, and design. Adobe’s approach to AI prioritizes human creativity, ensuring that content used in the Firefly app is not utilized to train generative AI models.
As this partnership unfolds, it represents a significant leap forward in the integration of AI into creative processes, paving the way for more dynamic and innovative storytelling in the digital age.
