In a significant ratings boost, Big Brother has propelled Network 10 to its highest weekly share of the year, capturing the attention of 1.11 million viewers. This surge comes as the network’s share climbed to 15.8%, up from 12.9% the previous week. The popular reality show kicked off its wet season launch at Dreamworld last Sunday, drawing in a substantial audience.
Despite this success, Big Brother was overshadowed by My Kitchen Rules, which topped the week’s ratings with 1.37 million viewers on Monday. Meanwhile, Seven Network maintained its lead with a 30.0% share, followed by Nine Network at 25.2%.
Network 10’s Ratings Resurgence
The recent ratings spike for Network 10 marks a notable turnaround, as the network has struggled to keep pace with its competitors throughout the year. The success of Big Brother is a testament to the show’s enduring appeal and its ability to attract a diverse audience. This boost is particularly timely as the television ratings survey period nears its conclusion, with only two weeks remaining in 2025.
According to industry experts, the strategic scheduling and marketing efforts by Network 10 have played a crucial role in this ratings success. The network’s ability to capitalize on the popularity of reality TV formats has been a key factor in its recent performance.
Competitive Landscape
While Network 10 celebrates its recent success, the ratings landscape remains fiercely competitive. Seven Network continues to dominate with its strong lineup, including 7NEWS and My Kitchen Rules. The latter has consistently been a top performer, with its Monday episode reaching a national audience of 1.07 million and a national reach of 1.79 million, up 71% on 7plus year-on-year.
7NEWS Sunday: #1 program in all people and grocery shoppers. National reach 2.16 million, national audience 1.34 million.
My Kitchen Rules Monday: #1 entertainment program. National reach 1.79 million, national audience 1.07 million.
Meanwhile, Nine Network remains a strong contender, consistently capturing a significant share of the audience. The network’s news programming continues to perform well, although it trails slightly behind Seven’s offerings.
Implications and Future Outlook
The recent ratings success of Big Brother could have broader implications for Network 10 as it looks to solidify its position in the market. The network’s ability to attract a large audience with reality TV formats may encourage further investment in similar programming.
Looking ahead, the challenge for Network 10 will be to maintain this momentum and continue to innovate in a rapidly evolving media landscape. With the ratings survey period drawing to a close, the coming weeks will be critical in determining the network’s overall performance for the year.
As the television industry continues to adapt to changing viewer habits and the rise of streaming platforms, traditional networks like 10, Seven, and Nine must find new ways to engage audiences and deliver compelling content. The success of shows like Big Brother and My Kitchen Rules highlights the enduring appeal of reality TV and its ability to draw in viewers across demographics.
In conclusion, while Big Brother has given Network 10 a much-needed boost, the network faces ongoing challenges in a competitive market. The coming weeks will be crucial as networks vie for viewer attention and strive to close out the year on a high note.
